Regional Franchise Manager - Mumbai

Job PurposeTo develop and Implement Franchise StrategyTo Deliver superior Customer experience through Retailing interventionsKRAKey Result Areas Supporting ActionsConversion to Franchise Stores.Convert existing top dealers to Franchise stores by effectively communicating value proposition for Franchise Stores.Develop and maintain list of potential Franchise partners.Store set up & Upgrades.Coordinate with executing agency, Franchise Partners, Sales team for in-time / in –cost set up of Franchise stores.Execute Franchise Store Launch planEnsure timely upgrades for the Franchise Stores.Business Planning for the Franchise PartnerDevelop Joint Business Plan for the Franchise Partner with focus on route to profitabilityPrepares quarter-wise activity plan for the FranchiseCoordinates with Central teams / Sales teams to ensure adherence to Business plan.Support Delivery of All Marketing & VM CampaignsMonitors effectiveness of VM arrangement at stores and recommends changes.Executes Marketing/ promotional campaigns for the Franchise Partner.SOP compliance and Training. Conversion to Franchise StoresExecutes Marketing/ promotional campaigns for the Franchise Partner.Training of Franchise partners for retailing systems and policies.Ensure SOP compliance for Lead generation, conversionDrive Retailing agenda – POS usage, customer feedback capture through retailing team at Franchise Partners.