Regional Manager - North East Italy

Founded in 2013 in Denmark, NORMAL is an atypical and fast-growing retail brand. Currently present in 9 European countries with over 900 stores, NORMAL stands out for its unique concept, which combines everyday branded products at low prices with a fun and surprising customer experience.We have great plans to grow and expand NORMAL in Italy, and you will get the chance to join our team at a fun and exciting time.NORMAL Is No Normal Company.We empower and extensively delegate to our employees, always for the greater good of NORMAL. We play to win, not to avoid losing. We are not afraid of trying out new things, and we operate as a strong community, always working together toward one common goal – delivering an excellent customer experience.For practical reasons, you’ll be based in the North East of Italy, and we expect you to reside in the area to facilitate your travel.This is important because we prefer face-to-face dialogue over virtual interactions, as we value personal connections.You should speak English and be open to travel in your area at least 3 times a week.Regional Manager – a vital playing coach and culture ambassadorAs our new Regional Manager, you will work closely with our Country Manager, local Store Managers and staff, as well as HQ teams in Italy and Denmark. This is a hands-on role involving a wide range of tasks – no two days will be the same.Your Main ResponsibilitiesLead a network of stores, supporting Store Managers and their teams.Lead by example, optimizing sales and implementing best practices in your region.Conduct regular store visits focusing on performance indicators, budgeting, and execution quality.Recruit, train, and coach Store Managers in your region.Coordinate commercial operations with the Italian leadership team and HQ in Denmark.Embody and promote the culture and values of Normal in your daily work.Are we a match?We are looking for a playful new Regional Manager with an experimental and out-of-the-box approach, who shares our passion for creating an outstanding customer experience and can lead from the front lines. We want an outgoing leader with strong drive and a continuous improvement mindset. You should be passionate about retail performance and capable of handling unexpected situations.RequirementsProven experience as a Regional Manager in retail / FMCG (GDO) sector.Natural, structured, and results-oriented leadership.Ability to manage multiple priorities and make quick decisions.Positive and proactive attitude, even during peak periods.High mobility within North East Italy.Excellent communication skills in both Italian and English, written and spoken.What You BringYou are a passionate, engaged, and inspiring manager.You enjoy sharing your knowledge, helping your teams grow, and seeing them succeed.You have the energy and ambition to contribute to a bold and exciting project.You thrive in a dynamic environment where not everything follows a fixed model (yet).Position DetailsPermanent contractCompensation: Fixed + bonusCompany car for personal and business useLocation: Your home, preferably in North East of ItalyFull-timeStart date: February 2026The Recruitment ProcessWe offer a structured and human-centered recruitment journey to get to know each other better:Phone interview with a member of the HR team.Video interview with the Country Manager and Regional Manager.Personality test to better understand your communication and management preferences.Business case to assess your operational approach.Visit a NORMAL store for hands-on experience.Final interview with the Country Manager and Regional ManagerPlease note: we only accept CVs in English