Regional marketing manager/director, Kids & Teens

该职位来源于猎聘 Role DescriptionTake charge of the strategic planning, implementing and managing the overall Marketing and PR activities in the region. The function also includes the full budget and HR responsibility of the marketing team. Key Responsibilities:Develop the annual marketing strategy and the quarterly & monthly marketing plan at both regional and school level to grow EF kids brand and generate new leads.Work with advertising, media and PR agencies, designers and other vendors to develop the marketing campaigns.Develop and manage multiple marketing channels. Monitor the channel effectiveness and keep on increasing the efficiency.Work closely with school operation team (sales, service and academic team) to improve the efficiency of converting leads to salesRun competitor intelligence and provide management with the latest update.Explore co-marketing opportunities and develop campaigns accordingly.Full budget responsibilities.Staff recruitment, development and management responsibilities Essential qualifications:7-10 years’ work experience in marketing in fast-paced growth environment.Min. 5 years’ managerial experience in managing and coaching a teamProven track record in driving business result through marketingFMCG or education industry experienceComputer literateExcellent verbal and written communication and presentation skills in English and mandarinBachelor degree or aboveGood copy writing skill Personal Profile:Creative.Entrepreneurial spirit.Ability to prioritize multiple projects, meet challenging deadlines and perform under pressureStrategic and logical thinkingStrong analytical skillFull of initiative and able to follow through the ideas with plans and actions. Eager to share ideas and best practiceResponsive to the needs and interests of consumers and schoolsExemplifies a model of professional conductSelf-motivated and able to solve business challenges and provide solutions with minimal supervisionDetail oriented, hands on and get things done.