Regional Social Media Strategist (B2B)

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab's cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.Role summary:B2B Social Strategist (SEA). Lead always-on social and engagement for major tech products across Southeast Asia. You'll manage agencies, influencer programmes, and localisation to drive leads and brand love. Requires 6+ years' experience, SEA language skills, and technical platform mastery.Role: Develop and manage comprehensive social marketing activities across multiple Southeast Asian markets, including always-on content, socially led campaigns, and influencer programmesLead the execution of social strategies that drive specific product KPIs, such as downloads, sign-ups, and lead generation, through data-driven insightsOversee the regional social editorial calendar, managing the production of copy and creative assets while ensuring seamless publishing across all owned channelsAct as the day-to-day strategic lead for agency partners, synchronising organic content and paid media efforts to maximise reach and effectivenessDrive localisation efforts by translating regional best practices into culturally relevant, locally driven creative for diverse SEA audiencesUse social listening and analytics to identify emerging trends, escalate opportunities for the brand, and pitch innovative ideas to drive community engagementBuild and nurture strong relationships with B2B influencers and creators across various verticals to increase authentic advocacy and brand loveCollaborate closely with cross-functional teams in Marketing, PR, and Analytics to ensure social efforts are integrated into the wider marketing roadmapConsolidate community insights and campaign metrics to provide strategic recommendations that improve the effectiveness of future regional activationsYou:BA/BS degree or equivalent experience6+ years of experience in marketing, advertising, or social media strategy, ideally with a mix of agency and in-house experience for global technology brandsStrategic and creative thinker with a proven track record of managing end-to-end social projects from initial concept to regional executionDeep technical knowledge of social platforms, paid media strategy, content development, and community managementSolid project management experience, with the ability to coordinate assets and communications across geographically dispersed, multidisciplinary stakeholdersProficient in using social media publishing and analytics tools (e.g., Sprinklr, Hootsuite, or Sprout Social) to track audience growth and campaign ROIExceptional attention to detail and the ability to bring order to complex, high-pressure project stages within a matrix organisationPassionate about collaborative storytelling and working as part of a larger team to achieve common business goalsExceptional verbal and written English communication and presentation skills and - ideally - fluent in another Asian language to cover projects across APAC