Retail Marketing Manager

Strategy Local store marketing planning/calendar/budget allocation propose/align and confirm with MKT/Sales to support business with effective local store marketing tools and plan.LL ResourcesTouch base with ROMs about key LL calendar and revert MKT support.Prepare tool/guide and share the assets(visual/video/GWR(P) for LL exposure.Execution through guiding vendors.Collect display point/mini roadshow from ROM to evaluate the final list of display point/mini roadshow by campaign.Execution through guiding vendors.Prepare assets support for internal approval.Execution through guiding vendors.Key stores tactical RTL MKT supportDevelop instore activations standard options for NNR/tactical business support and build SOP for ROMs and collect feedback to improve.Events/ActivitiesEvent/activity(A/B/C) proposal align with internal and global based on campaign calendar and business needs.Coordinate with Brand/Social/VM/CRM to seek resources for O2O.A level instore activation/brand event follow up.Review and summarize learning to build local store marketing tool recipe.Community& B2BBrands B2B outreachNew opening/Relocation/Refitting supportOthersFollow up PR/PO/vendor portal process and reports (WBR/MBR/Campaign IA) templateLocal store marketing manager need to provide all necessary reports/assets/contents based on business needsBudget managementBudget management is the full responsibility sitting in brand manager.