Retail Marketing Senior Executive

Responsibility:The main purpose of the Marketing Executive/Senior Executive position is to execute Marketing activities focused on Monthly Promotion Marcom Plan, Activation, Partnership & New Store Opening (NSO) besides supporting Own Brand (OB)1. Monthly Marcom PlanDeliver communication plans for monthly leaflets, brand activations, and marketing promotions.Develop system mechanics based on the quarterly marketing plan, focusing on monthly communication for Non-OB/EB brands.2. Brand Activation & EventsCollaborate with brand partners to execute activations and events effectively.Research, plan, and manage event timelines, ensuring activities are delivered on time and within budget.Follow up on events, debrief, and analyze results to measure success.3. PartnershipsCooperate with mall partners to maximize in-mall communication opportunities.Identify, negotiate, and maintain strong relationships with key brand and mall partners to enhance partnership value.Build and execute partnership plans to meet annual business targets.4. New Store Openings (NSO) and Own Brand (OB)Explore and propose new opportunities for brand visibility and engagement through both online and offline channels.Focus on NSO and OB marketing: Manage PR, events, and activations. Develop marketing packages for NSO. Ensure effective execution of A&P (Advertising and Promotion) strategies for PR and events. Create engaging content for OB, including blogs, newsletters, case studies, and social media posts.5. Operational WorkManage end-to-end project execution for events and activations, including vendor coordination and budget control.Contribute to budget planning and monitor ongoing spending to ensure cost efficiency.Track and report monthly marketing expenses and maintain allocated budgets.Deliver performance reviews for brand marketing campaigns and ensure KPIs are met.6. Other ResponsibilitiesCollaborate with cross-functional teams and external agencies to ensure quality, timely campaign delivery, and compliance with legal requirements.Assist in creating insightful and creative marketing concepts that align with brand strategy.Prepare and submit campaign performance reports and ensure learnings are incorporated into future campaigns.Support the Assistant Marketing Manager with ad hoc projects as assignedRequirement:Bachelor’s degree in Marketing, Business, or a related field.2+ years of experience in marketing, brand management, or event planningCan-do attitudeAttention to detailProject management skills with an ability to handle multiple tasks under time pressureGood presentation skillsTime management and prioritizationOrganizational skillAbility to work independently with minimal supervision but constantly collaborating with other functions within the companyNegotiation skillMobility and willingness to work extra hours for events or weekend, when neededGood communication skills (written and verbal) in both Vietnamese and EnglishApplication:Interested candidates, please send your application package to email: tuyendung@guardian.com.vn Follow us on social media for the latest job vacancies:- Facebook Tuyển Dụng Guardian Việt Nam: https://www.facebook.com/TuyendungGuardianVietnam - LinkedIn Guardian Vietnam: https://www.linkedin.com/company/guardian-vietnam/   ***Please note: By agreeing to apply and by providing the following information during your interview orcommunication with the recruitment staff of Pan Asia Trading & Investment Co., Ltd. ("Guardian") or its recruitment service provider, you authorize Guardian to collect, retain, and use your personal information for recruitment purposes. If you have any questions or requests regarding our personal data processing activities, please contact us at tuyendung@guardian.com.vn