Retention Marketing Specialist for US DTC Holding Company (Remote)

Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent!We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world.Our client is a consumer products brand incubator and holding company focused on eCommerce marketing. We are seeking an experienced Retention Marketing Specialist to play a crucial role in supporting our marketing team's initiatives and contributing to our overall brand-building strategy.This position involves developing and executing email and SMS marketing strategies to enhance customer engagement, drive revenue growth, and support marketing efforts for our eCommerce, marketplace, and retail businessKey ResponsibilitiesDeveloping strategy and leading the execution of the Retention marketing programs across email, push, SMS, subscription, and CRM marketing initiativesCreate and manage subscription workflows for customer retention, reactivation, and churn reductionWorking cross-functionally with development, design, data/analytics, and creative to design, build, and execute automated, triggered lifecycle, and ad-hoc campaigns across direct marketing user journeys (email, SMS, and other messaging delivery applications)Manage customer loyalty and referral programsOversee list building, pre and post-purchase content, conversion flows, and abandoned cart/session flowsMaintain marketing calendars for promotions, product launches, and eventsCollaborate with and support our omnichannel efforts in retail and on marketplacesCollaborate with cross-functional teams for cohesive campaign executionAnalyze campaign performance to optimize strategy and executionThis role is the right fit for you if :You possess strong analytical skills and a track record of boosting revenue growth by enhancing customer retentionYou are hands-on, willing to execute, and iterate swiftly through A/B testing and experimentationYour passion lies in nurturing long-term customer relationships and maximizing their Lifetime Value (LTV)Your expertise extends to developing, planning, launching, and analyzing customer retention campaigns, with a particular focus on analytics and robust financial modelingYou have a deep understanding of the levers and tools needed to assess, define, and optimize your strategic marketing plan is evidentRequirements3-5 years of experience in email and SMS marketing, preferably in eCommerce (ideally with a CPG brand or product line)Experience managing large subscriber lists and working with digitally native brandsFamiliarity with ad spend-driven, direct-response marketing teamsStrong analytical skills and a data-driven approachKlaviyo, Shopify, and Recharge experience idealKnowledge of email marketing best practices and experience with conversion-oriented design and copy (subject lines, messaging, list management & segmentation, deliverability, and CAN-SPAM/anti-spam lawsKey Performance Indicators (KPIs):Abandoned cart/session revenue recovery percentagePre-sale lead-to-conversion rate and timeframeCustomer repeat purchase rateCustomer Lifetime ValueRevenue per send for email campaigns and flowsRevenue per send for SMS campaigns and flowsEmail and SMS revenue as a percentage of total eCommerce revenueBenefitsA dynamic and passionate team environmentOpportunity to work on world-class products and innovative brandsA blend of data-driven and creative approaches to resonate with customersA global workforce, with team members from nine countriesAn energetic and motivated team atmosphereA commitment to individual growth and expression in a collaborative settingSalary range: $2,000 - $3,000 USD/month