RSA - Advisor, Marketing Operations

RSA - Advisor, Marketing OperationsRSA provides trusted identity and access management for 12,000 organizations around the world, managing 25 million enterprise identities and providing secure, convenient access to millions of users. RSA specializes in empowering security-first organizations in financial services, healthcare, energy, technology services, and other industries to thrive in a digital world, delivering complete capabilities for modern authentication, access, lifecycle management, and identity governance. Whether in the cloud or on-premises, RSA connects people with the digital resources they depend on everywhere they live, work, and play.For decades, RSA has pioneered many of the encryption, authentication, and identity federation technologies that still power the internet. And now RSA is transforming the industry yet again, paving the way for the future of digital identity through the RSA Unified Identity Platform; next-generation hybrid and cloud solutions; the first ever and only multi-functional, passwordless hardware authenticator; and a frictionless, mobile-optimized experience for the modern workforce. If you are self-motivated and looking for a fast-paced challenge doing something that truly matters, come join our winning team! For more information, go to rsa.com.RSA Marketing Operations Advisor: this role is an integral pillar to the success of the Marketing organization. This individual will work in close partnership with teams that specialize in building integrated marketing campaigns, global operations, customer segmentation, and customer relationship marketing. Additionally, this individual will play a key role in creating and coordinating our marketing campaigns and programs, partnering internally with sales and customer success teams. To be successful in this role, the individual must be highly organized with excellent communication skills and attention to detail while able to work in a fast-paced environment.Key ResponsibilitiesCoordinating and scheduling multiple marketing emails per week for customers, prospects, and partnersCollaborate with the web and design teams to set website landing pages and formsSupport the marketing/sales organization by owning routing, scoring, cleaning, deduping of post-event leadsBuilding campaigns, nurture email flows, in Marketing Cloud Account Engagement (previously known as Pardot)Evaluate and optimize current automation rules and engagement programsMaintain a centralized customer/prospect/partner database and segment target lists for campaignsCollaborate with CRM admins to ensure data is syncing accurately between MAP and CRMSetup and manage customer, prospect, and partner webinarsQualificationsBachelor’s degree in Marketing, Communications, Computer Science3-5 years of experience with at least 2 years in an operations roleProficiency with a marketing automation platforms (Pardot, Marketo, Eloqua, other)HTML and CSS knowledge for creating landing pages, forms, and emailsStrong Microsoft Excel skills for reporting and analysisExcellent communication skills to internal and external stakeholdersSolid understanding of business processes and systemsAbility to work on multiple projects in a fast-paced environmentRSA is committed to the principle of equal employment opportunity for all employees and applicants for employment and to providing employees with a work environment free of discrimination and harassment. All qualified applicants will receive consideration for employment without regard to race, color, and any other category protected by applicable country law.If you need a reasonable accommodation during the application process, please contact the RSA Talent Acquisition Team at rsa.global.talent.acquisition@rsa.com. RSA and its approved consultants will never ask you for a fee to process or consider your application for a career with RSA. RSA reserves the right to amend or withdraw any job posting at any time, including prior to the advertised closing date.