Sales Officer - Institutional Sales (FMCG)

Job Title: Sales Officer – FMCG (Institutional Sales)Location: [Bangalore] Department: Sales & Distribution Reports To: Area Sales Manager / Regional Sales HeadAbout the RoleWe at Wholy are looking for a proactive and results-driven Sales Officer to expand our institutional sales in the FMCG segment. The role involves identifying, developing, and managing relationships with institutional clients such as hotels, corporates, canteens, schools, hospitals, and catering services to achieve sales and distribution objectives.Key Responsibilities1. Business DevelopmentIdentify and onboard new institutional clients (e.g., hotels, cafes, corporates, educational institutions, hospitals, government organizations).Pitch and place the company’s products into relevant consumption points.Negotiate trade terms, pricing, and credit as per company policy.2. Relationship ManagementMaintain strong, long-term relationships with procurement heads, purchase managers, and F&B teams.Ensure timely order processing, delivery, and payment collection.Handle client feedback and resolve issues promptly to ensure satisfaction.3. Sales ExecutionAchieve monthly and quarterly institutional sales targets.Track and report sales performance, customer pipeline, and market intelligence.Conduct product sampling, demos, and participation in client events to drive trials.4. Coordination & ReportingCoordinate with supply chain, accounts, and logistics teams for seamless fulfilment.Submit periodic sales reports, competitor tracking, and market insights to management.Key RequirementsEducation: Graduate in Business / Marketing / Commerce (MBA preferred)Experience: 2–3 years of experience in institutional or HORECA sales, preferably in FMCG (food & beverage category).Skills:Strong communication and negotiation abilitiesRelationship-building and customer managementSelf-motivated, target-driven, and organizedGood knowledge of local markets and institutional channelsPerformance MetricsNew institutional accounts addedVolume & value achievement vs. targetsRepeat orders & retention rateTimely collection and adherence to credit termsCompensationCompetitive salary + incentives based on performance