Sales Operations

About GenerectGenerect is a data API and platform for B2B sales.Current customers: Copper CRM, PayPal, Reply.io, NetpeakWe provide sales and marketing tools with infrastructure for finding “live” companies and contacts in real time.We parse and validate data, generate corporate emails with AI, and maintain high data accuracy.Our main market is the US, demos are conducted by American sales reps and the founder.Core team:CEO, PM, CMO, Product Designer, QA, backend/fullstack engineers, and the data team.In marketing, in-house team plus partner agencies and contractors (content, SEO, PPC, PR).We also have a dedicated automation specialist, you’ll work closely with them.Purpose of the roleTo ensure every lead from any source smoothly and accurately travels the full journey:from raw lead → MQL → SQL → demo → follow-up → opportunity in CRM.With transparent analytics and a predictable pipeline for the US sales team (2 Sales Development Representatives, NY time zone).Key Responsibilities (with gradual onboarding)CRM and pipeline management. funnel architecture, statuses, fields, directories, validations, deduplication, routing; ensuring data hygiene.MQL/SQL qualification. defining criteria and scoring, SLA for “speed-to-lead,” regular reviews of MQL–SQL boundaries with marketing and sales.Lead sources and attribution. web visitors (tagged with UTM/first-touch/last-touch), conferences, cold demos via calendars, referrals, forms (SEO, blog, PPC, etc.) — all with correct tags and campaign tracking in CRM.US sales support. preparing full lead/account profiles, passing them to the team, ensuring all demos are scheduled/held, and closing the loop with follow-ups.Post-demo follow-ups. sequences, reminders, re-booking no-shows, working with “quiet” leads, and assisting AEs with light account sales activities.Automations and integrations. defining requirements, passing them to the automation team, testing and accepting results (calendars, email services, chat widgets, webhooks, enrichment).Reports and analytics. dashboards by source, MQL→SQL→demo→won conversions, “lost” reasons, response speed, campaign effectiveness; weekly report for CMO/founders.Delegation and knowledge base. playbooks, email/script templates, checklists for conferences and referrals, documentation in Notion/Linear.Key KPIsSLA for speed-to-lead and percentage of leads processed on time.Conversion rates: MQL → SQL → demo-set → demo-show → opportunity.Share of leads with valid attribution and CRM hygiene (deduplication, critical fields completed).Recovery of “lost” leads and re-book rate after no-shows.Quality of handovers and satisfaction of the sales team.What we expect from youCRM expertise (hubspot / nethunt or similar): building pipelines, routing rules, auto-triggers, reports, import/export, deduplication.Understanding of MQL/SQL, scoring models, and attribution (utm, multi-touch).Attention to data and process detail, organized and proactive in communication loops.English: Upper-Intermediate+ (client correspondence, syncs with US team).Ability to write short, clear follow-up emails in English.Willingness to overlap partially with the US time zone.Nice to haveExperience in b2b SaaS roles such as sales ops / revops / SDR Lead / CRM Manager.Familiarity with tools like reply.io, intercom or crisp, calendly, linkedIn, GA4, GTM, posthog, zapier, make or n8n.Experience working with conference and referral leadsWhat you’ll get in returnWork with real inbound demand and diverse lead sources, from content and PPC to conferences.Access to Generect’s in-house tools and close collaboration with product team and CEO.A team where marketing is in-house + top agencies/partners, and where your initiatives are quickly implemented.Direct impact on revenue and the ability to scale processes across the US market.How to applySend a short paragraph on why you’re a good fit, and examples of dashboards/processes you’re proud of.Language requirements:English, B2 (Upper Intermediate)