Job Description
Role: CRM LeadLocation: KL MalaysiaExperience: 3-5 yearsSummary:✅ Ideal Candidate Profile3+ years of CRM experience in eCommerce or digital-first consumer brands.Strong grasp of direct marketing principles and customer lifecycle management.Hands-on experience with email marketing platforms and automation tools.Analytical mindset with experience in customer data analysis and reporting.Excellent communication and stakeholder management skills.What You’ll Do:🔹 Lead customer strategy, lifecycle programs, and promotional campaigns🔹 Own and optimize the email channel as a key driver of customer engagement🔹 Manage communication calendars and customer contact strategies🔹 Drive direct marketing best practices across multiple touchpoints🔹 Analyze customer data to uncover insights and improve performance🔹 Collaborate with cross-functional teams to deliver personalized experiences🔹 Report on campaign performance and customer KPIs🔹 Support marketing automation (Salesforce Marketing Cloud experience preferred)What We’re Looking For:✅ Proven CRM expertise in eCommerce or digital-first consumer brands✅ Hands-on experience with email marketing, campaign management, and automation✅ Strong understanding of customer databases, segmentation, and analytics (SQL is a plus)✅ Ability to manage stakeholders across regions and functions✅ Strategic thinker with a data-driven mindset and attention to detail
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