Search Engine Marketing Specialist

SEM SpecialistThe SEM Specialist is a key contributor in securing the customers’ shopping experience by ensuring every search interaction reflects the brand’s promise — simplicity, accessibility, and relevance.Domain Expertise:Proven knowledge and expertise in Paid Search acquisition (Search, Programmatic, Content) across all brands and entities, leveraging customer insights to drive online sales and channel growth.Experience in real-time performance optimization and managing significant advertising budgets for multiple brands and markets.Execute day-to-day setup and management of paid search campaigns, ensuring continuous optimization and growth across all entities.Develop optimization plans, including A/B testing, landing page testing, paid search, and display ad targeting, to achieve performance lift in key metrics for each brand.Collaborate with brand marketing and online teams across entities to plan and execute paid search campaigns across digital channels.Partner with creative and content teams to conceptualize and implement communication strategies across brand touchpoints.Drive efficiency through deep understanding of measurement tools, attribution models, audience segmentation, and marketing funnel across different brand contexts.Reporting & Insights:Analyse performance data across all brands and entities, identify patterns, and create action plans to scale campaigns effectively.Analyse website traffic and develop conversion rate optimization experiments tailored to each brand’s goals.Research, assess, and implement best and emerging SEM practices suitable for multi-brand operations.Manage weekly, monthly, and quarterly reporting with established dashboards and pacing files, consolidating insights across brands.Deliver ad-hoc performance reports for stakeholders across brands and entities.Apply Google Analytics and related tools to monitor campaign effectiveness and inform optimization.Other knowledge and skills…3–5 years of experience implementing marketing programs across multiple digital channels, including PPC and SEM.Proven experience managing retargeting and programmatic campaigns with measurable impact.3–5 years of hands-on experience with web analytics software such as Google Analytics, Adobe Analytics, Tableau, or similar tools.Advanced analytical and problem-solving skills with strong attention to detail.Experience in multi-brand or multi-entity environments is a strong advantage.Good to have Google Analytics certification or practical experience.Good command of English