Section Head, Deposit Business (Product Development)

Create your future with Affin! You too can make a difference.Join us at AFFIN, where the open minds meet and be inspired by a shared commitment to great work. Here, you don’t just stay at the forefront of the industry – you can make a difference too.Job SummaryThe Section Head, Product Development is responsible for driving the overall strategy, design, development, and management of deposit products to strengthen customer acquisition, engagement, and retention.This role requires a strong understanding of market dynamics, customer behavior, and regulatory requirements to ensure that deposit offerings remain competitive, innovative, and profitable. The incumbent will work closely with cross-functional teams including Marketing, Sales, Operations, IT, Risk Management, and Compliance to deliver customer-centric deposit solutions aligned with the Bank’s strategic objectives and market demands.Job Responsibilities Lead the formulation and execution of strategic product roadmaps for deposit products, including savings accounts, current accounts, fixed deposits, debit cards, and digital wallets (e-wallets). Conduct market research and analysis to identify emerging trends, customer needs, and business opportunities for deposit product innovation. Oversee the end-to-end product development process, from concept creation and feasibility studies to product launch and post-implementation review. Ensure all deposit products comply with regulatory requirements, internal policies, and risk management frameworks. Collaborate with Operations and IT teams to enhance automation, digitalization, and efficiency in deposit product delivery. Lead and coordinate User Acceptance Testing (UAT) activities for deposit-related projects and system enhancements. Drive the development and continuous improvement of e-wallet and other digital deposit solutions to promote financial inclusion and digital adoption. Work closely with Marketing and Sales teams to plan product launches, campaigns, and customer engagement initiatives. Participate in cross-functional strategic projects to enhance business growth, risk governance, and regulatory compliance across the deposit portfolio.Job Requirements Bachelor’s Degree in Business, Finance, Marketing, or related discipline. Diploma holders with at least 5 years of relevant experience in deposit product management or product development will also be considered. Minimum 7 years of working experience in the banking industry, preferably in product development or product management. Strong leadership, strategic thinking, and analytical skills. Excellent communication, interpersonal, and problem-solving abilities. Highly motivated, proactive, and results-oriented with a strong sense of accountability and innovation.