Key Responsibilities: 1. Channel Resource ExecutionLocalize and execute channel resources (budgets/policies/POSM) obtained by KAMs, ensuring ROI accountabilityDevelop and evaluate co-marketing plans for distributors/agents2. Promotions & Event LeadershipLead end-to-end execution of annual promotions (including KA in-store activities) across DACH & NordicsFully own regional exhibitions (e. g. , IFA, Nordic Meet) from planning to post-event analysis3. Marketing Content & POSM DevelopmentCreate locally adapted marketing content (digital assets/retail materials) for channel activationSource, select, and produce non-exhibition POSM (promotional items/digital toolkits)4. Market Intelligence & StrategyConduct competitive analysis on channel strategies (e. g. , MediaMarkt vs. Elgiganten)Provide data-driven recommendations for product go-to-market optimizationQualifications: 1. Education:
Bachelor’s+ in Marketing/International Business (overseas experience preferred)2. Languages: Fluent English (working language)3. Experience: 5+ years in European trade/channel marketing (B2B2C focus)Consumer electronics/digital/smart home industry backgroundStrategic mindset: Ability to align channel tactics with global brand expansion goals
Customize your resume to highlight skills and experiences relevant to this specific position.
Learn about the company's mission, values, products, and recent news before your interview.
Ensure your LinkedIn profile is complete, professional, and matches your resume information.
Prepare thoughtful questions to ask about team dynamics, growth opportunities, and company culture.
