Senior Brand Manager 高级品牌经理

I. Position OverviewThe Senior Brand Manager is responsible for marketing plan and execution to drive brand awareness, visitation, and revenue for the park. The tasks include formulating seasonal event strategies, creating high - quality content, planning communication channels and analyzing their effectiveness, paying attention to user interaction, collaborating with multiple departments to promote business development, strengthening cooperation with IP owner and external partners, so as to enhance the brand image, improve user experience and business influence.II. Main ResponsibilitiesA. Brand Strategy Planningo Develop long - term and short - term brand strategies in line with the overall strategy of Shanghai LEGOLAND Resort and market trends. Ensure consistency with the global LEGOLAND brand image while conforming to the cultural and consumption characteristics of the Chinese market and the local Shanghai area.o Participate in the planning of new products, provide creative and positioning suggestions from a brand perspectiveB. Content & Communication Planningo Develop a comprehensive content strategy based on the brand positioning, market goals, and audience needs of Shanghai LEGOLAND Resort, including online and offline promotional content, social media content, and in - park display content, ensuring that the content is consistent with the LEGOLAND brand image and values.o Collaborate closely with departments such as Sales and Operations and formulate corresponding content plans and schedules according to different business needs and activity arrangements.o In charge of creation and management of brand - and product - related content, including brand stories, park introductions, park anecdotes, photography and video production, etc., to ensure the production of high - quality, creative, and attractive content.C. Seasonal Event Campaigno Plan and lead seasonal and thematic IMC campaigns, from insight generation, creative briefing, and content planning to execution and post-campaign review.o Collaborate with internal and external stakeholders (PR, Social, DTC, Trade, Revenue & cross-functional teams) to ensure integrated storytelling across channels & touchpoints.o Partner with Global Brand and Creative teams to localize global campaigns and ensure brand consistency.D. Collaboration and Coordinationo Cooperate closely with multiple internal departments of Shanghai LEGOLAND Resort to ensure that the content matches the goals and needs of various businesses, and jointly promote brand building and business development.o Establish good cooperative relationships with IP owner, external content suppliers, and partners, coordinate and manage external resources, and ensure the smooth progress and high - quality delivery of cooperation projects.QualificationsA. Educational Backgroundo A bachelor's degree in marketing, advertising, communication, literature, or related fields. A master's degree is preferred.B. Work Experienceo At least 8 years of work experience in branding, marketing, or related fields. Experience in industries such as theme parks, cultural entertainment, and tourism is preferred.o Have rich experience in content planning, creation, and dissemination, have successful content marketing cases, and be familiar with the operation of social media platforms and digital marketing channels.C. Skillso Have excellent writing skills and creative thinking ability, be able to write attractive copies and plan creative content.o Be proficient in using office software and content creation tools, such as Adobe software series, new media operation tools, etc.o Have data analysis ability, be able to use data tools to monitor and analyze the effect of content dissemination, and make decisions based on data.o Fluent in English and Mandarin is required.