Senior Brand Manager (Oncology)

Site Name: Vietnam - Ho Chi Minh CityPosted Date: Nov 19 2025As a Senior Brand Manager, you will lead the launch, management, and execution of product strategies and promotional activities to drive the success of GSK’s specialty portfolio. You will work closely with cross-functional teams to ensure alignment and effective execution of initiatives that support both short-term and long-term business objectives in the oncology space.Key Responsibilities: Market & Product StrategyConduct deep market analysis (epidemiology, patient journey, access barriers, competitive landscape).Develop and execute launch and lifecycle plans for oncology products, tailored to Vietnam’s regulatory and market environment.Define and communicate product value proposition for payers, HCPs, and patients.Implement strategies to optimize the patient journey, including diagnostic, treatment, and monitoring pathways, to ensure appropriate identification, initiation, and ongoing management of patients for oncology therapies. Cross-Functional Leadership & Stakeholder EngagementCoordinate with cross-functional teams (medical, regulatory, supply chain, commercial) to ensure launch readiness and ongoing success.Lead launch projects for new indications or product expansions.Partner with key stakeholders to build disease awareness and support patient access, including affordability solutions and ensure a comprehensive market access plan is in placeCollaborate with global/regional teams to leverage best practices and data. Omnichannel Marketing & EducationDesign and implement omnichannel campaigns for HCPs and patients, focusing on education and disease awareness.Develop compliant promotional materials and patient support programs.Train field teams on oncology product science, access, and value messaging. Budget & Performance ManagementManage the brand budget, ensuring efficient allocation of resources to maximize ROI.Monitor and report on the financial performance of the brand, including sales forecasts and budget variances.Set and monitor KPIs for launch success, market penetration, and patient outcomes.Use data-driven insights to refine strategy and optimize resource allocation. Compliance & GovernanceEnsure all activities comply with GSK policies and Vietnamese regulations for oncology medicines.Stay updated on evolving regulatory, HTA, and reimbursement requirements.Key Qualification:Bachelors in Life Sciences, Pharmacy, MedicineAt least 5–7 years of progressive experience in oncology product management5+ years of experience in the pharmaceutical industry in a commercial role 2+ years of experience in launch management (experience with pandemic preparedness/innovative pharmaceutical products), branded productsDemonstrated expertise in launch management, market access, and cross-functional leadership.Strong analytical, communication, and stakeholder management skills.Comfortable with ambiguity and able to work with agility in a fast-paced environment.Solid understanding of healthcare and pharmaceutical trends, customer and stakeholder landscape, competitive dynamics, and the regulatory and access environmentPreferred Qualifications: If you have the following characteristics, it would be a plus:Proven success launching innovative and specialty/rare disease/biologics productsEntrepreneurial, able to build markets from the ground upResilient, resourceful, and passionate about patient impactStrong collaborator and influencer across teams and external expertsWhy GSK?Uniting science, technology and talent to get ahead of disease together.GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.Important notice to Employment businesses/ AgenciesGSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.