Senior Brand Manager

Job Summary:The Senior Brand Manager is responsible in developing & executing D.A.R.E* brand & product strategies under his/her assigned GOBE Brands (under 2-3 major category scope) in order to build differentiation, drive profitability and brand love for retail stores. He/She is also responsible to lead in over-all Own Brand or Exclusive projects.*D-ifferent, A-nywhere, R-elationship with customers/community, E-xperienceThis role focuses on:Developing strategies for differentiation vs branded competitors and to capitalize on industry trends while achieving financial target through 100% delivery of category/brand sales, total profit, and GOBE sales participationImplementing Business Development through on time delivery and execution of New Product Developments and be the first to launch Exclusive trendy and innovative products relevant to the categoryBrand Management through development and execution of Offline + Online (O+O) brand-building programs resulting in positive brands sales, margins and EBIT, according to agreed metrics; periodic assessment of competitor’s activities, pricing and promo initiatives while strategizing on brand positioning and segmentation for existing and new brandsEnsuring regular improvement of business process and procedures while maintaining 100% compliance on Company Policies and Business Process and Procedures and 100% Compliance on ROS