Senior Content Strategist

Company DescriptionWe are seeking a Senior Content Strategist to lead the development and execution of content strategies that drive engagement, strengthen brand positioning, and achieve business goals. The ideal candidate is a creative storyteller with strong analytical thinking and hands-on experience in managing content across multiple digital platforms.ResponsibilitiesDevelop and oversee comprehensive content strategies aligned with brand identity, marketing objectives, and audience insights.Plan and manage editorial calendars to ensure consistent, high-quality content delivery across channels (website, social media, blog, campaigns, etc.).Lead ideation sessions and collaborate with creative, design, and marketing teams to produce impactful campaigns.Audit and analyze existing content performance, ensuring optimization for SEO, engagement, and conversion.Translate complex ideas into clear, engaging, and actionable messages tailored to different audience segments.Supervise content creation processes — from concept to publication — maintaining tone, style, and brand voice consistency.Stay updated with content trends, digital marketing tools, and emerging technologies to innovate strategies.Mentor and guide junior content team members to ensure excellence and alignment.QualificationsBachelor’s degree in Marketing, Communications, Journalism, Business Administration, or a related field.5–7 years of proven experience in content strategy, digital marketing, or editorial management (preferably in a digital agency, media, or brand-driven environment).Strong understanding of content marketing frameworks, SEO principles, and digital analytics tools (Google Analytics, SEMrush, Ahrefs, etc.).Exceptional writing, editing, and storytelling skills with the ability to adapt tone and style for various platforms.Experience in managing cross-functional teams and working with designers, videographers, and marketers.Strong analytical mindset — ability to interpret data and translate insights into actionable strategies.Familiarity with social media algorithms, paid campaigns, and audience targeting.Excellent project management and organizational skills, with the ability to handle multiple projects simultaneously.Passion for creativity, innovation, and delivering measurable results.What We Offer:A collaborative and dynamic work environment.Opportunities for professional growth within a leading healthcare group.Competitive salary package and benefits.The chance to make a real impact in shaping how patients experience Alfa Medical Group.