Senior Content Writer

Rhino Africa Safaris is Africa’s leading luxury travel company, dedicated to creating unforgettable and life-changing journeys that connect guests to Africa in a way that inspires, transforms, and protects.As our Senior Content Writer, you'll be more than a wordsmith; you'll be a wilderness guide for our audience. Your mission is to craft compelling, transformative stories that connect our guests to Africa on a profound and emotional level. You will shape our brand voice, ensuring every word reflects our deep commitment to ethical tourism, conservation, and the preservation of Africa's people and wild spaces. This is a role for a storyteller who wants to be a force for good, using their craft to inspire and turn readers into custodians of our magnificent continent.What You’ll DoBrand Guardianship: Maintain a single, coherent, and distinct Rhino Africa brand voice across all published platforms, ensuring all content aligns with our business strategy and core marketing objectives. Compelling Content Creation: Produce highly engaging, accurate, and insightful original written content for key channels, including website pages, email campaigns, and major publications. You will also integrate new AI-driven content tools to enhance the efficiency and scalability of content creation. Creative Collaboration: Make a proactive and valuable contribution to the creative conceptualisation of marketing campaigns and skilfully adjust content structure and tone for diverse formats, from long-form guides to social media snippets. Team Mentorship: Provide high-quality, impactful, and constructive feedback and guidance to Rhino Africa’s other content writers to foster their professional growth and writing skills. Process Optimisation: Ensure collaborative efforts with the CRM Specialist, Social Media Specialist, and other writers are represented throughout the content creation process, continually reviewing and streamlining workflows to maximise efficiency.What We’re Looking ForA Bachelor's degree in Journalism, Language, Literature, Communications, or a similar field. 3-5 years of proven experience in a senior content writing or editorial role, with a strong portfolio showcasing exceptional storytelling abilities. An exceptional command of the English language, with outstanding copy editing and copywriting skills. Demonstrable experience mentoring or guiding other writers to foster their professional growth. Expertise in SEO/GEO optimisation best practices and experience with AI-driven content tools. A creative, detail-oriented, and deadline-driven individual with a genuine passion for Africa and responsible tourism.Why Join Us?Be part of a purpose-driven company shaping African travel, where Impact is why we exist, focusing on uplifting communities and protecting wildlife.Work with a passionate, experienced team that embraces Innovation to reimagine how we work.Contribute to a strong, client-centric culture where human connection thrives even in an AI-driven world.Join our Rhino Crash where we value diverse perspectives and foster an environment where everyone is encouraged to speak up to enrich our collective growth.Have the opportunity to be part of making dreams come true for our guests and leave a positive, lasting legacy on Africa.BenefitsEarn an attractive basic salary, pension fund contribution and 20 days of paid vacation per year;When on-site, carry out your craft in gorgeous offices in the heart of Cape Town - the world's most beautiful city;Collaborate with a diverse and talented high-performance team;Explore Africa - To share our glorious continent with the crash, we offer each of our Rhinos exclusive access to the Roaming Rhinos online travel portal. With the keys to the kingdom you'll unlock travel deals for yourself, your family and your friends. You'll get to take advantage of rebates on activities, transport and accommodation, including our own Camissa House and Silvan Safari Lodge!Please note: Only shortlisted candidates will be contacted. A full Job Description will be shared with candidates who progress to the interview stage.Rhino Africa Safaris is an equal opportunities employer. Applicants from previously disadvantaged groups and people with disabilities will be given preference. Please note that this position is only available to SA citizens.Apply now to be part of something extraordinary.