Senior Digital Analytics Consultant - GA4, Tag Manager, Privacy, Insights

Adaptive & Co. is a leading analytics, technology, and performance marketing consultancy that ​empowers organizations through data-driven insights and decision-making. As a certified Google Marketing Platform partner, we provide exceptional value through analytics, measurement, insights strategy, and data activation solutions for some of the world's most recognized brands.The RoleWe are looking for a strategic Senior Digital Analytics Consultant to guide our clients' data-driven journey through expert implementation of the Google Marketing Platform ecosystem. In this key role, you'll lead strategy creation, solution design, and insights delivery while acting as a trusted advisor to enterprise clients. Working with our Head of Solution Design, Practice Consultants, and Data Engineers, you'll oversee the complete analytics lifecycle.Project Phase: Research, discovery, solution architecture, and implementationProgram Phase: Analysis, insights generation, strategic consultation, and activationYou'll manage your own client portfolio, developing sophisticated measurement frameworks and translating complex data into actionable business strategies that deliver measurable impact.Strategic Consulting & Technical Expertise**RequiredGoogle Marketing Platform (GA4, Tag Manager, Looker Studio, BigQuery) Major advertising platforms (Google Ads, Microsoft, Meta, LinkedIn)Data visualization (Storytelling/ UI) Consent Management Platforms (OneTrust, CookiePro, CookieBot, etc.) and knowledge of privacy laws and regulations (GDPR, CCPA, etc.)Privacy-first innovations, such as Advanced Consent Mode, Enhanced Conversions, Server-side tracking benefits, etc. **PreferredCRM Systems (HubSpot, Salesforce)Data visualisation (Power BI) Data Warehousing (Azure, Snowflake)Key Responsibilities Discovery and consultation with key stakeholders to understand their unique objectives, business needs, and opportunitiesDesign and implement comprehensive measurement solutions leveraging GA4, GTM, and BigQuery to transform business performanceEducate stakeholders on analytics best practices to enable data-informed decision-making across client organizations.Develop strategic frameworks for marketing effectiveness, attribution modeling, data governance, and optimization programs.Build and nurture client relationships through consultative leadership and a deep understanding of their business objectives.Translate complex analytics insights into clear, compelling recommendations for senior stakeholders.Proactively identify opportunities and provide solutions to enhance client outcomes.Conduct both structured and ad-hoc analysis of digital marketing and web data to generate actionable insights.Undertake audits and troubleshoot existing analytics configurations.Qualifications & Experience5+ years of hands-on experience with Google Marketing Platform solutions (GA, GTM) and related analytics toolsProven expertise in digital analytics solution design and implementationStrategic thinking with a proactive, results-driven mindsetStrong data analysis capabilities using Excel(SQL a plus) Proficiency with data visualization platforms and UX principles for data visulizationWorking knowledge of major advertising platforms (Google Ads, Meta Ads)Exceptional client relationship management skillsExcellent documentation and presentation abilitiesExperience translating complex analytics findings into actionable business recommendationsSelf-starter with the ability to manage multiple projects independentlyPassion for continuous learning in the dynamic field of digital analytics and mediaWhat We OfferCompetitive salary and performance-based bonus structureProfessional development opportunitiesCollaborative and innovative work environmentOpportunity to work with leading global brandsHybrid working arrangement24 days of annual leaveWeekly knowledge-sharing and upskillingThis position provides an exciting opportunity to shape the digital analytics strategy for leading brands while working with cutting-edge technology in a fast-paced, growth-focused environment.