Senior Digital Marketer

Position Title: Senior Digital Marketer / Marketing CoordinatorLocation: Onsite – KarachiJob Type: Full-TimeWork Schedule: Monday to Friday (40 hours/week)About Digital AuxiliusDigital Auxilius is a technology-driven organization specializing in digital transformation, clinical research solutions, and brand strategy. We are looking for a skilled Senior Digital Marketer / Marketing Coordinator who can take ownership of strategic marketing initiatives and lead execution across digital platforms.Role OverviewThe ideal candidate is proactive, detail-oriented, and experienced in managing multi-channel marketing campaigns. You will work closely with internal teams to strategically plan, coordinate, and optimize paid digital campaigns, email marketing workflows, and influencer collaborations. This is a hands-on role requiring both creative insight and analytical decision-making.Key ResponsibilitiesCoordinate and align marketing initiatives across departments to ensure message and brand consistencyPlan, execute, and optimize paid advertising campaigns across:Facebook / Meta AdsGoogle Ads (Search, Display, Video)LinkedIn AdsTwitter (X) AdsContinuously monitor performance metrics; develop actionable recommendations to improve ROI and campaign effectivenessStay updated on industry trends and propose new strategies to enhance brand reach and conversionsCollaborate with the content and design teams to develop engaging ad creatives and messagingAssist in planning, executing, and reporting on email marketing campaignsIdentify, evaluate, and coordinate with influencers and brand ambassadors for collaborative promotionsPrepare monthly marketing performance dashboards for leadership reviewRequirementsBachelor’s degree in Marketing, Business Administration, Communications, or a related fieldMinimum 4 years of proven experience in digital marketing and campaign managementStrong command of Facebook/Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, and X AdsSolid understanding of marketing funnels, audience segmentation, and remarketing strategiesAnalytical mindset with the ability to translate data into insights and strategic decisionsStrong coordination, execution, and cross-team communication skillsProactive, self-driven, and able to manage multiple campaigns simultaneouslyPreferred / Bonus Skills:Experience with email marketing tools (e.g., Mailchimp, GHL , Brevo, HubSpot, ActiveCampaign)Experience managing influencer collaborationsPerks & BenefitsMarket-competitive salaryIn-house lunch providedProject-based bonuses and portfolio-building opportunitiesPerformance-based incentives & Employee of the Month rewardsFuel allowanceComprehensive medical insurance (self, spouse & children)EOBI coverage5-day work weekPowered by JazzHR3zJlSzkEQk