Senior Director, C&CL - Large Retail Customers

Focus, Scope, & ImpactLead, design and implement integrated consumer-centric strategies for Large Retail Channel & Customers to drive sustainable revenue and margin growth, win share and drive basket incidence. Responsible for stewarding the relationship with key stakeholders across the customers and leading the team to build best in class value-based relationshipsBring the “voice of the customer” into our TCCC program design early to ensure we are thinking ‘customer back’ and maximizing relevance and execution at the POP/ “shop floor”Partner with OU category leads on occasion-centric activation on key categories to deploy through the channel with an integrated through the line approach (including experiential marketing)Be the System expert on the channel, able to reflect a consumer, shopper and customer perspective as well as a System execution capability within the channel.Key DeliverablesCustomer-relevant occasion and portfolio development plansLong range and annual planning for the channel & customerAll customer TOT negotiationOwnership of channel and customer metrics and analyses including price tracking, agreement compliance, fill rates + advanced analytic based approaches to drive category planning and customer negotiationDefining shopper relevant category bundles and mechanics & an impactful calendar of activation that ties in with the customers’ activation cycles and briefing marketing accordingly for communications requirements and in outlet experiential requirements + aligning execution requirements with channel leads, country operations and bottler(s).Driving clarity on the channel Revenue pools/ Targeting of occasions, shopper types, bold OBBPC approaches to drive the right assortment, SKU optimization & innovation, terms and conditions and promo mechanics and –spends. Wiring RGM 2.0 applications and implications into business plans to drive RGM/RTM linked capability with large retailersCo-developing and aligning channel development business plan with bottlers, including brand and package portfolio priorities and activation plans.Qualifications & Requirements15+ years of leadership experience in customer, commercial, operational marketing. Strong planning and collaboration skillsStrong customer understanding from an execution perspectiveAbility to think from planning to execution and solid system commercial and brand managementDesirable to have candidates with Bottler experienceCommunication Focus Internal communication includes providing direction to marketing for communications needs for the path to purchase activation.External communication includes customer engagement, agency managementInfluencing and negotiation skills are essential for these roles as they will influence taking action on their strategies as well as securing investment for those to be implemented.Annual Incentive Reference Value Percentage:30Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.