Senior Ecommerce / Performance - Real Estate

Company DescriptionTown Writers, formerly known as Eight Developments, is a company dedicated to creating spaces that reflect the narratives of our clients' lives. Our projects are more than just luxurious spaces; they are opportunities for clients to reshape their stories. Based in Cairo, Egypt, our team works tirelessly to transform and evolve our work, offering unique storytelling experiences tailored to each client.Job Summary:We are looking for an experienced Senior Performance Marketing Specialist to lead our digital advertising and SEO efforts for our real estate projects. The ideal candidate will be responsible for driving qualified leads, optimizing campaigns, and maximizing ROI through Facebook, Instagram, Google Ads, and SEO as the main performance channels. TikTok and LinkedIn will serve as supporting platforms for specific audience targeting and brand awareness initiatives.Responsibilities: 1. Strategy & PlanningDevelop and execute performance marketing strategies tailored to real estate projects and buyer personas.Plan and manage paid media campaigns primarily on Facebook, Instagram, and Google Ads, ensuring strong lead generation and conversion performance.Build, manage, and monitor digital budgets with a focus on achieving optimal cost per lead (CPL) and return on ad spend (ROAS).Coordinate with creative, media, and content teams to align ad messaging and visuals with project positioning.Utilize TikTok and LinkedIn selectively to boost awareness or reach niche audience segments when relevant.2. Campaign ManagementSet up, manage, and continuously optimize Meta (Facebook & Instagram) and Google Ads campaigns (Search, Display, YouTube).Implement A/B testing for ad creatives, copy, and targeting to identify high-performing combinations.Develop and maintain retargeting and remarketing funnels to re-engage potential buyers.Monitor lead journey performance, ensuring seamless integration with the sales and CRM systems.3. SEO & Website OptimizationManage and enhance the company’s organic visibility through effective SEO practices.Conduct keyword research, competitor benchmarking, and backlink audits to strengthen domain authority.Oversee on-page and technical SEO improvements to boost ranking and website performance.Collaborate with developers and content creators to ensure landing pages are optimized for both user experience (UX) and conversion rate (CRO).4. Analytics & ReportingTrack, analyze, and report on the performance of all paid and organic campaigns using Google Analytics, Meta Ads Manager, Google Tag Manager, and other analytics tools.Monitor KPIs such as CPL, CTR, CPA, ROAS, website traffic, and lead-to-sale conversion rate.Prepare clear weekly and monthly reports with actionable insights and optimization recommendations.Stay updated on the latest platform updates, algorithms, and real estate marketing trends to maintain a competitive edge.5. Collaboration & CoordinationWork closely with the operation to ensure leads are properly qualified and nurtured.Partner with the design team to develop compelling ad visuals and content that reflect each project’s brand identity.Coordinate with external digital agencies (if applicable) to maintain performance consistency and ensure best practices are applied.Requirements & skills:Bachelor’s degree in Marketing, Business, or a related field.Minimum 5 years of hands-on experience in performance marketing, preferably within the real estate sector or other high-value B2C industries.Proven experience managing campaigns across Facebook, Instagram, Google Ads, and SEO (mandatory).Proficiency in Google Analytics, Tag Manager, and SEO tools (Ahrefs, SEMrush, Google Search Console, etc.).Strong analytical skills with the ability to interpret data and translate it into actionable strategies.Experience working with CRM systems and marketing automation tools (HubSpot, Zoho, etc.) is a plus.Excellent communication skills in English and Arabic.If you interested send your CV to01110973606With mentioning the job title