Senior External Relations Specialist ID204054

MAIN RESPONSABILITIESPCO Monitor Bulgari Watch exposures and rankingStudy competitors exposures and rankingMedia RelationshipTo achieve frequent, timely and positive media coverage across all available media and KOLActively engage, cultivate, and manage press relationships to ensure coverage about Bulgari products and non-product including, special events, public announcements, outreach activities and other projects Regular gathering with watch editors and KOLs to share the latest news of BulgariRespond to media requests in a timely manner with effective materialsClose relationship with Landlord PR/MKT team to support sales as always Content ManagementExercise judgment to prioritize media opportunities and prepare talking points, speeches, presentations and other supporting material as neededManage the content to feed to landlordControl the released materials on the public media and evaluate the media coverageTranslate and proof reading of press releases when assignedWrites effectively for various media and special feature as requiredDo research to write promotional materials and deliver the promotional channels for release and publicityDemonstrates effective knowledge of print and digital media, particularly those that impact client activitiesOperationsManage media shooting procedure in corporation with agency, stores, logistic and security companyManage Watch carnet /sample stock and do stock taking on bi-weekly basisTake responsibility for the day-to-day activities of the communications function including research, planning, implementation and evaluation of PR activities and pay careful attention to budgets, resource, deadlines and recordsEnsure personal compliance with company policies and proceduresBrand ExposureClose relationship with celebrity agencies Look for and evaluate movie and TV placement opportunityEventSupport local eventsEnsures efficient execution of plansCreate event materials where appropriate not limited to press releases/media packs, etc…in collaboration with vendors and Event teamAccompany Management on speaking engagements or interview with media at events Support trade marketing events when neededTake charge of other brand events when assignedParticipate in public events to promote the companyCommunicationIdentify challenges and emerging issues faced by Bulgari and have the ability to quickly grasp business concepts and express them in clear language Work internally and externally for opportunities and solutions, and define and execute appropriate strategies to support themDevelop communication report and collateral materials and manage relationships with associated suppliers. Develop the ability for a 360 communications plan solution for project assigned QUALIFICATION, EXPERIENCE & SKILLS REQUIRED :Education: Bachelor degree or above with major in Business Administration/Media Development or related subjectLanguages: Native in Chinese and proficient in English, third language welcomedProfessional experience & know how:Winning PR/feature writing skills in ChineseAbility to ride on digital/ social trendTechnical & management skills:Proficient in Microsoft Office Word, Excel, and PowerPoint. Personal & interpersonal skills:Attention to details and ability to work under pressure Self-motivated, pleasant and outgoing personality with excellent communication skillsStrong team player with good integrityAble to report clearly and concisely to Communications manager