Senior Manager - Performance Marketing

Who You'll Work WithDriving lasting impact and building long-term capabilities with our clients is not easy work. You are the kind of person who thrives in a high performance/high reward culture - doing hard things, picking yourself up when you stumble, and having the resilience to try another way forward.In return for your drive, determination, and curiosity, we'll provide the resources, mentorship, and opportunities you need to become a stronger leader faster than you ever thought possible. Your colleagues—at all levels—will invest deeply in your development, just as much as they invest in delivering exceptional results for clients. Every day, you'll receive apprenticeship, coaching, and exposure that will accelerate your growth in ways you won’t find anywhere else.When you join us, you will have:Continuous learning: Our learning and apprenticeship culture, backed by structured programs, is all about helping you grow while creating an environment where feedback is clear, actionable, and focused on your development. The real magic happens when you take the input from others to heart and embrace the fast-paced learning experience, owning your journey.A voice that matters: From day one, we value your ideas and contributions. You’ll make a tangible impact by offering innovative ideas and practical solutions, all while upholding our unwavering commitment to ethics and integrity. We not only encourage diverse perspectives, but they are critical in driving us toward the best possible outcomes.Global community: With colleagues across 65+ countries and over 100 different nationalities, our firm’s diversity fuels creativity and helps us come up with the best solutions for our clients. Plus, you’ll have the opportunity to learn from exceptional colleagues with diverse backgrounds and experiences.World-class benefits: On top of a competitive salary (based on your location, experience, and skills), we provide a comprehensive benefits package to enable holistic well-being for you and your family.Your ImpactIn this role you will be leading high-value client portfolios, developing and executing data-driven digital marketing strategies across multiple paid channels, optimizing performance to achieve growth targets, and managing a team to deliver exceptional client results.As a Senior Manager of Performance Marketing, you will join McKinsey’s Digital Marketing hub (DMH) and will be part of our client service team to take ownership of a workstream and solve some of the toughest challenges our clients face. You will be based in Gurgaon and will be part of the ETML Team (subsidiary of McKinsey & Co.) which is a part of the Growth, Marketing and Sales practice. The Growth, Marketing & Sales Practice strives to help clients in both consumer and business-to-business environments on a wide variety of marketing and sales topics. The mission of this practice is to help clients achieve marketing-driven profit growth. Our clients will benefit from your experience in core areas of marketing such as branding, customer insights, marketing ROI, digital marketing, CLM pricing, and sales and channel management.Your Qualifications and SkillsBachelor’s degree in engineering, Media Communications, Business Administration, Journalism, English or related Fields from Tier 1/Tier 2 colleges. MBA is a plus. 4-8 years of experience in the digital advertising industry with proven track record in performance marketing & branding, handling large scale spends & leading growth initiatives.Experience in performance marketing, growth marketing, branding & advertising.In-depth knowledge & experience of running Google Ads, Meta Ads & other paid channels. Managed large scale digital media spends in performance marketing & branding. Has experience in developing media plans, testing different campaign ideas & making them successful. Candidates should be comfortable with advanced data and measurement tools. Proficiency in marketing automation platforms, CRM systems, and analytics tools, and dashboards to derive actionable insights. Strong leadership skills with experience managing and developing a team is a plus. Strong analytical and Excel skills are essential, ability to leverage data and analytics to improve performance for digital campaigns is required.Proven written and verbal communication, with a knack to communicate complex ideas in easy-to-understand simple language.