(Senior) Manager-Digital Marketing

SUMMARY OF THE ROLEPlay an expertise role as BU digital champion to bridge BU needs & DCE solution, and develop customized omni-channel digital marketing solutions tailored to brand needsAdvisor to develop TA/Brands annual omni channel digital strategyArchitect of omni-channel digital marketing solutions tailored to brand needsBuilder of benchmark casesROLE & RESPONSIBILITIESStrong understanding of business needs and able to translate into comprehensive and innovative omni-channel HCP engagement plans with execution support Communication & influence with business stakeholders (MD/FH) and elevate capabilities with BU teamProvide richer HCP experience, elevate activate rate of interactions and affinity, and encourage high quality UGC (user generated content)Insightful customers’ analytics with engagement improvement plansREQUIREMENTSBachelor degree and above, MBA preferredDigital Marketing Events execution and management techniques and project mgt skill8 years+ Oncology Marketing / Digital Marketing experience in MNC pharmaceuticalsHave a great understanding on customers perspective and needs in multi-channel.Strong and innovative digital business solution design and implement cross different disease areasExperience with FMCG/ Retail/ Internet Health Senior role from well-known digital marketing agencies with pharmaceutical in house experience could also be considered Experience and resources in the digital marketing partners collaboration Medical related education background