Senior Manager, Marketing

Job Overview 综述We are seeking a commercially driven and strategically minded Strategic Marketing Manager to join our team in Shanghai. This role demands clear leadership in developing and executing global and regional segment strategies, driving cross-functional alignment, and delivering customer-centric value in fast-paced markets. The ideal candidate brings a proven business and commercial background, ideally paired with technical expertise or industry experience in electronics or consumer goods.Responsibilities 职责Key Responsibilities Lead the development and execution of global and regional segment and action plans: Define where and how to play across key markets Drive cross-functional collaboration with Commercial, Technology & Innovation (T&I), Business Line (BL), and Marcom teams to ensure strategic alignment and flawless execution Set and own segment-specific targets and key milestones, ensuring measurable impact and accountability Shape technology roadmaps in close partnership with T&I to support innovation and long-term growth Define and implement value pricing strategies in alignment with Business Line leadership Lead marketing communications planning with our Marcom team to strengthen customer experience positioning and brand visibility Champion new ways of working, fostering internal collaboration and building strategic partnerships along the value chain Qualifications 要求Required Competencies Strategic Planning and Managing work: Demonstrated ability to lead strategic planning and drive execution across global and regional teams Business & Commercial Acumen: Proven experience in strategic marketing, business development, or commercial roles, ideally within electronics or consumer goods sectors Collaboration: Builds collaborative relationships, communicates effectively, and drives team engagement Strategic Mindset: Demonstrates strong business acumen with a global and forward-thinking approach Driving for Results: Setting high goals for personal and group accomplishment, considering impact to bottom line and using measurement methods to monitor progress towards goals. Innovation: Creating an environment that inspires people to generate novel solutions with measurable value for existing and potential customers. Qualifications Master’s degree in Business, Marketing or related field; MBA or advanced technical degree preferred Industry Expertise: Additional technical or engineering background in Engineering Plastics or related materials is a strong advantage Minimum 5 years of experience in strategic marketing or commercial roles, preferably in electronics or consumer goods Strong analytical and strategic thinking skills with a track record of successful cross-functional collaboration Fluent in English and Mandarin Experience in multinational environments and matrix organizations is a plus