Media Supervisor; 媒体主管

Overview Drive campaign strategy planning and execution to ensure seamless collaboration with agency to support HQ media team, manage media operations for Beverages/Foods brands, and handle post-campaign performance management and deliver post-buy insights.Responsibilities Develop and implement media strategies tailored to China's media landscape, enhancing brand relevance. Oversee reach planning for all reach media such as MSP, digital, OOH, Hot drama, etc., utilizing tools from media research firms to ensure effective reach planning and optimal tool usage. Handle planning and execution for all type of media. Oversee spot plan management and ensure KPI alignment with AOP. Monitor and optimize campaign performance, coordinating with media operation teams, BU media teams and agencies to ensure success. Conduct post-campaign management, including media performance tracking, post-buy governance, and performance reviews. Support planning for annual operation plan, master plan, and competitor analysis, etc. Assist the media lead in executing various projects as needed. Mentor junior colleagues in campaign planning and provide ongoing support. Ensure accurate internal support for monthly campaign trafficking, maintaining alignment with client-specific strategic directions.Qualifications Bachelor’s degree or higher. 4+ years of experience in media strategy and planning. Expertise in brand media strategy planning with experience in 2C industries such as FMCG, e-commerce, 3C, Auto and 4A media agencies. Strong collaboration and stakeholder management skills, with the ability to build and grow relationships, influence without authority, and navigate a matrix organization. Proven ability to thrive in fast-paced, demanding, and deadline-driven environments. Fluency in both spoken and written Chinese and English is a must. Excellent project management and organizational alignment skills. Strong attention to detail.