Director Product Management & Marketing 产品总监

该职位来源于猎聘ResponsibilityProduct Strategy & Lifecycle ManagementDefine and execute product strategies, ensuring alignment with company goals, customer needs, and market trends.Manage the full product lifecycle — from ideation and NPD to commercialization and EOLDrive product portfolio performance, maximizing revenue, market share, and profitability.Partner with engineering team to guide innovation and ensure compliance with international standards (e.g., UL, EN54, CCCF).Marketing Strategy & ExecutionLead GST’s marketing function, including branding, digital marketing, product marketing, content creation, and campaign management.Define go-to-market strategies for product launches and regional adaptations, in coordination with sales and local marketing teams.Develop compelling value propositions, sales enablement materials, and competitive positioning.Oversee the development of customer-centric messaging, marketing collateral, and thought leadership content.Market Intelligence & Customer InsightAnalyze industry trends, customer requirements, and competitive intelligence to inform both product and marketing strategies.Build and maintain voice-of-customer programs to capture insights from installers, distributors, consultants, and end-users.Identify new market opportunities and support expansion into high-growth verticals in China market RequirementsMore than 15years' working experience, at least 5 years in leadership roleExposure to cross function team in leadership levelExperience to manage 10-15 pplAbility to articulate product strategy, roadmap to leadership level globally & locallyExcellent business mindsetFluent in EnglishTravelling 20-30%