Senior Manager, PPC/Biddable, CEE

Department: Brand, Creative & MarketingEmployment Type: Permanent - Full TimeLocation: WarsawDescriptionBand: L4The Senior Manager, PPC/Biddable will manage Paid Search for our new in-house PPC Team with a dedicated focus on the Central Eastern Europe region.You will collaborate closely with the wider search team, regional marketing teams & media partners to drive exceptional results across Paid Search, PMAX, UAC and Apple Search Ads.This role combines strategic oversight with hands-on campaign optimisation and data-driven analysis to boost performance through testing, reporting, and continuous improvement.Key Responsibilities Paid Search Strategy: Lead the development and execution of the Paid Search strategy across CEE delivering campaigns reflecting regional market nuances which align with broader marketing goals. Collaboration & Stakeholder Management: Cultivate strong relationships with our regional marketing teams and key media partners (Google, Bing, etc.) to ensure seamless execution and maximum impact. Campaign Management & Optimisation: Manage and optimise day-to-day campaigns, supporting both new and ongoing titles. Testing: Lead A/B testing across bidding, creatives, and platforms to improve subscriber acquisition KPIs (CVR, CPA, etc.). Cross-Channel Data Analysis: Use outputs from multi-touch attribution (MTA) to supplement in-platform data optimisations and inform testing and budget distribution. Reporting & Communication: Prepare and present weekly performance updates, offering clear, concise summaries of key metrics and actionable insights to internal stakeholders.Skills, Knowledge and Expertise Paid Search experience: Proven track record in Paid Search, including hands-on experience within streaming/TV or a media agency and managing multi-market campaigns. Experience across different campaign types: Able to manage campaigns across Search, UAC, Apple Search Ads (ASA), Performance Max and Demand Gen. Expertise in Paid Search tools and best practices: Deep understanding of Paid Search strategies, trends, and bid management platforms (e.g. Search Ads 360, Skai). Passion for digital marketing and entertainment: Strong interest in the digital marketing landscape, particularly within the entertainment industry. Strong analytical and data-driven mindset: Ability to analyse data and deliver actionable insights, with a keen eye for detail and focus on campaign optimisation. Effective communicator with commercial acumen: Clear communication skills, capable of translating data into prioritised actionable insights based on business objectives Language skills required: Fluency in both English and Polish is a must. Additional relevant local languages in the region are a plus.