Senior Marketing Manager

💼 Senior Marketing Manager (Turkey)Location: Istanbul (Hybrid/Remote possible)🔼 About the compnay: The service provides fast same-day courier and bulk delivery solutions across Turkey. It supports both individual and business clients, including e-commerce, groceries, pharmacies, restaurants, and more. Businesses can integrate via API and manage deliveries through a web or mobile app, with real-time tracking and reliable logistics.🔼 Key ResponsibilitiesGrowth Strategy & Execution: Develop and implement end-to-end marketing strategies that drive customer acquisition and retention across MSME and individual segments.Market Intelligence: Conduct ongoing research to identify opportunities, threats, and emerging trends in the Turkish logistics and on-demand delivery market.Value Proposition & Messaging: Define and refine differentiated positioning, translating product features into compelling value propositions for target audiences.Performance Marketing Collaboration: Partner with user acquisition and sales teams to optimize high-intent funnels across Google Ads, DSPs, LinkedIn, and Meta.Organic Growth & Brand Awareness: Build brand visibility through SEO-driven content, YouTube campaigns, social media initiatives, and high-impact offline activations.AI-Powered Content Creation: Scale production of marketing assets—videos, ads, landing pages, case studies—by leveraging AI-powered tools for efficiency and creativity.🔼 What We’re Looking ForExperience: 4–7 years in product marketing, growth marketing, or B2B2C marketing — ideally in logistics, on-demand services, e-commerce platforms, or SaaS targeting SMEs.🔼 Skills:Deep understanding of go-to-market strategies and local marketing dynamics in Turkey.Hands-on experience with Google Ads, Meta, DSPs, SEO, and organic growth tactics.Familiarity with AI content creation tools (e.g., ChatGPT, Gemini, VEO3, MidJourney, KlingAI).Data-driven mindset: strong in funnel metrics, cohort analysis, experiments, and KPI-based decision-making.Excellent communication skills in both Turkish and English.Mindset: A balance of strategic vision and execution. Curious, analytical, adaptable, and comfortable in fast-paced environments.🔼 Why Join Us?Play a pivotal role in helping Turkish MSMEs digitize and grow.Own the GTM strategy in one of the most high-potential growth markets.Collaborate with a global team across performance marketing, product, content, and sales.Gain hands-on experience with AI-powered marketing workflows.