Senior Marketing Manager

At Trio, we’re building the future of unified device management and enterprise-grade security for modern businesses and schools. We’re hiring a hands-on Marketing Manager to lead our performance-driven growth efforts and contribute directly to revenue outcomes.This is an execution-focused role with clear ownership of: SQL volume, SQL quality, CAC/CPL efficiency, and pipeline contribution — not vanity metrics.You will own the execution layer: Acquire → Activate → Convert → Retarget → OptimizeKey Responsibilities1) Performance & Paid Growth (Primary Focus)Own and scale paid acquisition across Google Ads, LinkedIn Ads, and retargetingPlan, launch, and optimize campaigns focused on SQL volume, SQL quality, and pipeline impactContinuously optimize CAC, CPL, ROAS, and payback periodRapidly test new channels, formats, and bidding strategies2) Funnel, Landing Pages & CROOwn and optimize high-converting landing pages (Strapi, Webflow, or similar)Run continuous CRO experiments (headlines, CTAs, forms, layouts, offers)Use Hotjar, session recordings, and A/B testing to identify friction and improve conversionImprove Visitor → Lead → SQL → Opportunity conversion rates3) HubSpot Ownership (Marketing + CRM)Manage workflows, lead scoring, lifecycle stages, and routingMaintain attribution accuracy and CRM hygieneBuild dashboards for SQL volume/quality, pipeline influence, and conversion rates4) Retargeting, Nurture & Revenue AccelerationBuild segment-based retargeting and high-intent nurture journeysOwn demo no-show recovery and stalled-lead reactivation programsCollaborate closely with Sales, Content, and Product Marketing on messaging, positioning, and offersSupport lead management across multiple time zones and reduce lead-to-meeting time5) Organic + Inorganic GrowthStrong understanding of both paid performance and organic growth levers (SEO/content/community) that compound over timeRequirements6+ years of experience in B2B SaaS performance/growth marketingProven track record driving SQL and pipeline growth through paid channelsStrong hands-on expertise with Google Ads, LinkedIn Ads, retargeting, tracking & attributionExperience with HubSpot Marketing + CRMExperience working on international products/markets (enterprise SaaS preferred)Professional EnglishComfortable working onsite in Riga