Senior Marketing Specialist

At Fortidia we believe that a diverse workforce drives our success. We base hiring decisions solely on candidate experience and skills.For our Headquarter in Milan we are looking for a proactive and goal-oriented Marketing Senior Specialist, to join our global marketing team at Fortidia and Mail Boxes Etc. In this role, you will play a pivotal part in creating and executing marketing initiatives and campaigns tailored to our key markets across Europe. Your work will directly contribute to enhancing brand presence, driving lead generation, and ensuring impactful marketing strategies for acquiring new customers and sustaining customers’growth.Geographies of focus: Italy, Spain, Germany, France, the UK and Ireland, Poland, and Portugal.As a Marketing Senior Specialist, you will collaborate daily with international marketing managers, agencies, and external partners while reporting to the Marketin & Communication Senior Manager.Key Responsibilities Marketing Campaign Development and ExecutionLead the planning, briefing, creation, and execution of mainly B2B lead generation marketing campaigns across online, in-store and offline channels.Ensure campaigns alignment with company strategy and drive profitability for both the business and franchisees.Measure, analyze, and report on campaign performance, using KPIs to assess and optimize results.Collaborate closely with local Marketing, Product Marketing, Learning & Development, and Network Sales & Operations teams. Social Media StrategyBe responsible for the global social media strategy, ensuring alignment with overall marketing objectives, brand positioning, and attention to the latest trends in social media and digital communication.Support the development, briefing, and execution of the social media editorial plan and supervise activities on social platforms including Instagram, Facebook, LinkedIn.Plan and execute influencer marketing campaigns, identifying and collaborating with relevant influencers to amplify brand reach and engagement.Monitor and evaluate the performance of social media accounts, implementing improvements to enhance effectiveness.RequirementsBachelor degree with record of strong academic performance in Economics or in the Marketing/Communication area.4-5 years of relevant experienceFluency in both English and Italian is mandatory.Proven experience in conceptualizing and executing marketing campaigns, with a strong focus on digital strategies.Hands-on expertise in managing social media and email marketingCreativity and ability to identify target insights while delivering campaigns that generate engagement and measurable results.Experience managing creative agencies, strong briefing skills and ability to provide clear feedback.Proactive attitude with a collaborative spirit, inspiring colleagues, and external partners to bring innovative ideas to life.Prior exposure to international business environments or multi-country operations is a plus.What We OfferA vibrant international environment in a continuously growing company.Training and development opportunities within the group, including an eLearning platformA multicultural organizational structure and team.Hybrid working policy (60/40)Meal voucher, Wellbeing platform and Welfare plan.