Senior Marketing Specialist

Department: Consumer Products & MarketingTitle: Senior Marketing SpecialistDirect Report: Marketing ManagerLevel: Senior SpecialistThis is how you WOW:Track emerging consumer trends, new marketing approaches, and tools to enhance go-to-market strategies.Marketing campaign development (not product marketing) -lead end-to-end campaign execution, from idea & strategy development through to delivery, managing timelines, deliverables, and stakeholder expectations.Lead the planning, briefing agencies and creation and execution marketing campaigns across online, in-store and offline channels in line with brand positioning.Integrate onsite and offsite marketing resources focusing on customer experience journey.Analyse marketing campaign data and customer behavior to identify opportunities, optimize campaigns, and improve key operational metrics.Conduct market research, competitor analysis, and customer insight studies to support strategic decision-making and create actionable reports.Monitoring competition activities and market data& taking necessary actions to optimize resource allocation to maximize marketing impact.Ensure full alignment of all campaigns with company strategy, driving both brand health and commercial performance for business and product groups.ROI analysis of the investments and taking the necessary decisions for continuation of investment.Create and maintain Shop-in-Shop/Pop-Up solutions, concepts support the brand-aligned design of Karcher Centers/Shops, Responsible for increase in the footfall for stores.It would be WOW if you would bring this in:Having a bachelor's degree in related areas.At least 5 years of experience in marketing.Strong communication skills and problem-solving abilities.Data oriented and analytical skills.Knowledge and experience in trade marketing and brand marketing.Proficient written and verbal English skills.Experience working with agenciesOur Kärcher WOW Package:Health & Life Insurance,Meal Allowance (Ticket & Canteen Services),Staff Discount on products, So: Wanna WOW with us?Simply upload your resume online and leave your contact information. We look forward to getting to know you!