Senior Media Manager, (Healthcare)

Who We AreWe are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.Proficiency in spoken and written English at an advanced level is required for this role.This job application is for a role at one of Power Digital's partner companies. Power Digital is assisting this partner company with its recruiting efforts. If you are selected for this position to interview, please make note of the above statement.A Day In The LifeThe Senior Media Manager will report directly to the Media Supervisor, who will assist with strategic development and planning. The Senior Media Manager should have strong client facing skills and be able to help lead client calls, reinforce strategy, and recommend testing or new opportunities.This role will support the Associate Media Director in a variety of aspects of media planning. The Senior Media Manager is responsible and accountable for the daily management of campaigns, including understanding and optimizing performance drivers and being able to provide actionable recommendations based on data.This person will need to work with the creative team on the development of new client assets, including messaging and design concepts. The ideal candidate for this role has direct experience managing Paid Search campaigns and is multi-faceted with a foundational understanding of paid social and display. The ability to apply best practices in social areas is a must and key to the candidate’s success. This is a client-facing role.ResponsibilitiesSuccessful end-to-end management of designated paid media accountsMeet pacing and KPI requirements for held accountsOwn all Paid Search strategy, project ideation, road mapping, & testing, leading the team with confidence and directionWork with Account Managers and the Media Supervisor to identify client goals, priorities and efficiency requirements.Actively works to increase billing for existing accounts and propose opportunities to expand media coverage for new accountsContinually work to learn new strategies, test new platforms, and expand Cardinal’s Paid Media offeringsFunction as primary point of contact both internally and externally for all ‘owned’accounts – responsible for pacing and performance of accountsResponsible for generating reporting, writing insights, and communicating with the client for designated accountsResponsible for the ongoing maintenance of held accounts including but not limited to optimizations, structural updates, bidding methodologies, conversion types and copyrevisionsResponsible for strategic ideation on all accounts, designing and adjusting campaign strategies to meet each client’s business goals (and internal objectives)Responsible for designing and deploying tests in accounts on a monthly and quarterly cadence (structural, targeting, creative & messaging, conversion, etc.)Responsible for continual testing, verification, and improvement of full-funnel structuresRole Requirements4-5+ years of experience, primarily in Paid SearchIdeal candidates also have experience in Paid Social, Programmatic, or bothRequired platform expertise: Google AdsSuggested additional platform familiarity: Bing, Meta, a DSP platformExperience managing paid media budget ranges above 100k per monthExperience driving paid media strategy and testingConfident ability to communicate with and convince clientsGreat at reporting and insights, and great at identifying and optimizing towards client business goals Experience in full project ownership, from the first step of writing strategy briefs and recommendations, all the way to deploying campaigns/tests in-platform and reporting on resultsExcellent communication, problem-solving, and interpersonal skillsProficient in Microsoft Office Suite and Google WorkspaceAbility to interface with both internal team members and clientsAbility to multitask and prioritize tasks effectivelyPower Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.