Senior Officer, Business Marketing

ResponsibilitiesA. Market & Product Research (40%):Conduct regular and in – depth market research to understand customer needs, product trends, and competitor movements.Analyze banking product features and marketing strategies to identify growth opportunitiesTurn insights from customers and competitors into input for product positioning and go-to-market plansB.  Product marketing development (25%):In charge of marketing product development across app, web, and email channels based on Marketing and Business demands:Promote new Marketing product features & benefits based on marketing and business needs.Drive in-app and email engagement.Coordinate cross-channel campaigns to support product adoptionSupport to execute MKT product-related content and communicationsTrack and optimize marketing performance across touchpointsC. Reporting & Analysis (20%):Create clear marketing reports and presentations with key insights and actions for stakeholdersShare regular updates and suggestions to improve marketing results and support business growthUse market research to help improve customer experience and keep users engagedD. Department Collaboration (15%):Collaborate closely with internal marketing teams and business units to ensure alignment across all departments.Work together with relevant departments to enhance marketing strategies and optimize advertising campaigns.QualificationsBachelor’s degree in Marketing, Business Administration, Economics, or a related field.2 years of experience in Market Research, Business Analysis, or Marketing Strategy.Strong analytical and strategic thinking skills.Ability to translate market insights into actionable business recommendations.Understanding of marketing principles, consumer trends, and competitor analysis.Good communication and presentation skills.Experience in the banking or financial sector is a plus.