Senior Performance Marketing - Ads Optimizer

Job Summary :We’re looking for a data-obsessed, results-driven Senior Performance Marketing – Ads Optimizer to manage and scale our paid media campaigns across key digital channels. In this role, you’ll go beyond traditional media buying—crafting and optimizing full-funnel strategies that drive acquisition, boost ROI, and fuel business growth.If you live for A/B tests, thrive on lowering CAC, and get excited by the latest AI-powered tools, this role is for you. You’ll have the opportunity to shape strategy, experiment boldly, and push creative boundaries across platforms like Meta, Google, TikTok, Apple Search Ad and more. Join us and help build the performance marketing engine of tomorrow—smart, fast, and scalable.Highlights :Passionate with a sharp analytical mindset—you thrive in dashboards, pivot tables, and attribution models just as much as you appreciate bold, high-performing creative.Drive strategy using insights from data analytics, content trends, and platform performance to enhance acquisition and ROI.Expert in media buying and campaign optimization across Meta, Google, TikTok, and beyond—knowing not just how to run ads, but how to grow businesses for B2B and B2C.At least 5 years of hands-on experience in Performance Marketing, ideally in high-growth startups, e-commerce, or digital-first brands. (Expat talent is warmly welcomed)What you will do :Strategically plan, launch, and continuously optimize paid media campaigns across platforms including Facebook, Google, TikTok, Apple Search Ads, and others.Monitor campaign performance and actively make data-driven decisions to reduce new customer acquisition cost (CAC) and maximize ROAS.Lead A/B testing initiatives—across creatives, audiences, and bidding strategies—to unlock new growth opportunities.Work closely with creative, campaign marketing, and commercial teams to turn consumer insights and content trends into high-converting ad creatives and landing experiences.Develop and execute full-funnel acquisition strategies, aiming to drive new user growth and increase conversions from existing customer segments.Provide regular reports, insights, and improvement plans to head of performance marketing and stakeholders.Stay on top of digital marketing trends, new platform features, and evolving best practices to ensure we remain ahead of the curve.Who you are :At least 5 years of hands-on experience in ad optimization and paid media buying. (Expat talent is warmly welcomed)Proven success managing and optimizing multi-channel paid campaigns (Facebook, Google, TikTok, Apple Search Ad and etc.).Strong analytical mindset with a passion for metrics, A/B testing, and continuous improvement.Proficient in analytics tools (GA4, Looker Studio, Appsflyer and other attribution platforms) to tell the story behind the numbers—and make smart decisions to scale fast.Up to date with the latest in AI-driven advertising, marketing automation, and platform algorithm changes.Proactive, solution-oriented, and relentlessly curious—always testing, always improving.Ability to multi-task while showing commitment to detail and work well under pressure in a fast-paced environment including high adaptability to changes.Ability to work well independently but also working alongside team members.Excellent written and verbal communication skills in both Thai and English.Experience with copywriting on social media and graphic/video editing tools (i.e. Canva, Adobe Photoshop and Adobe Illustrator) is highly desirable.What we offer : A steep learning curve8 Days of Annual leave20% discount at Gowabi’s application wide10% discount at Gowabi for Friend & FamilyFlexible Benefit starts at 10,000 THB per yearFriendly, International and Dynamic working environmentCozy office such as relax corner and Ping Pong TableFree snack and drinks in the officeCozy outfits