Senior Performance Marketing Manager

A global platform specializing in web data collection and analysis for business solutions is now looking for an experienced Senior Performance Marketing Manager to join its team.The company has access to over 20 million residential IP addresses worldwide, and its web scraping and proxy infrastructure solutions are trusted by leading enterprises across the globe.Founded in the United States, the company today unites more than 250 professionals working from Europe and North America.Responsibilities:Analyze current marketing processes and implement step by step improvementsPlan and launch performance campaigns for proxy and scraping products across Google Ads, Meta, TikTok, DSPs and niche ad networksScale and optimize traffic by key metrics: CPI, CPL, CPA, LTV and ROIRun A/B tests on creatives, landing pages and offersOptimize channels based on traffic cost and lead qualityManage analytics and reporting in GA4 and BI tools, including full campaign trackingCollaborate with product and engineering teams on GTM campaigns and growth experimentsManage budgets and ensure positive ROI across all campaignsRequirements8+ years of experience in performance marketingProven track record with B2B or technical products (proxy, scraping, SaaS)Strong hands-on experience with multiple traffic sources: search, social, media, DSPsSolid understanding of the proxy/scraping domain: lead quality, funnels, audience segmentationPractical experience with GA4, UTM tracking and BI toolsStrong analytical and reporting skillsEnglish C1+BenefitsCompetitive salary package based on experience and locationFlexible B2B contract formatWork-life balance and remote-friendly environmentHigh level of ownership and autonomyDirect impact on business growth and marketing strategyOpportunity to work on a cutting-edge product in the dynamic industry