Senior PR Manager

Requirements Description & Requirements Who We Are:lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.PositionSenior PR ManagerReports ToDirector, PRLocation:ShanghaiJob SummaryWe are looking for a Senior PR Manager to lead Talent Relations, Product Comms and Team Operations. This position will be based in Shanghai, China, and reports to the PR Director. Through cross functional collaboration, this role is critical to drive cultural relevance and national reach for the brand, support the sustainable growth of our business through impactful product storytelling, as well as foster stronger relations with external stakeholders, including brand ambassadors, athletes, celebrities, and media, etc.Core AccountabilitiesTalent RelationsAct as the key contact window of celebrity and athlete liaison and outreach Manage China Brand Ambassador roster, including shooting, event, interview and moreWork closely with Global Sports Marketing team to lead high-profile globalAmbassador in-market activation and coordinationExplore collaboration opportunities with entertainment IPs to drive buzzProduct CommsDevelop and execute product comms strategies for lululemon in ChinaLead product-focused campaigns and create always-on product comms drumbeatCurate compelling product pitch and asset pack timed to culture moments, trends, and brand/product roadmapCreate meaningful connections with key fashion, lifestyle, sports, trend and mass media to secure product placementsBuild authentic relations with talent to secure product exposure through seeding effortsTeam OperationsOversee agency to manage PR sample roomLead earned media analytics to provide insights for PR strategiesReporting, planning, budgeting and othersQualifications10+ years of dynamic experience in PR; fashion or retail experience is preferredHave a keen understanding of the media and social landscapes in ChinaSolid experience in managing celebrity and athlete relationshipsTrack records of PR campaigns and product commsExceptional written and verbal communication skills in Mandarin and EnglishConstant and curious learner; always looking at new ways to innovate in this spaceVery strong attention to detailStrong advisory and collaboration skillsBachelor’s degree or aboveOur “Must Haves”Proven work ethic with utmost integrityDesire to excel and succeedActively live and breathe the lululemon culture and lifestyleSelf-awareness, with a desire for constant self-improvement (goal-oriented)Entrepreneurial spiritWinning through othersSelf-motivated, passionate, empathetic, approachableOutgoing, energetic, upbeat, and fun!Additional NotesAuthorization to work in China is required for this role.Compensation And Benefits Packagelululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. As part of our total rewards offering, you will receive competitive base pay and permanent employees in this position may be eligible for our annual bonus program, subject to program eligibility requirements.At Lululemon, Investing In Our People Is a Top Priority. We Believe That When Life Works, Work Works. We Strive To Be The Place Where Inclusive Leaders Come To Develop And Enable All To Be Well. Recognizing Our Teams For Their Performance And Dedication, Other Components Of Our Total Rewards Offerings Include Support Of Career Development, Wellbeing, And Personal GrowthSupplement health and dental benefits, and mental health plansPaid time offSavings plan matching - Employee Stock Purchase PlanGenerous employee discountFitness & yoga classesParenthood top-upExtensive catalog of development course offeringsPeople networks, mentorship programs, and leadership series (to name a few)Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.Workplace ArrangementIn-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.