Senior Product Manager Footwear, Creation Center Tokyo

Purpose & Overall Relevance For The OrganizationAs a Senior Manager in Product Marketing, you lead the development of product marketing strategies that align with brand and business objectives while driving local market acceleration. You combine a global strategy with a strong local mindset, ensuring consumer-centric decision-making and the creation of compelling product assortments tailored to local needs. Through agility and entrepreneurial leadership, you guide cross-functional teams, manage complex timelines, and deliver insight-driven execution that influences category growth and elevates brand presence.Key ResponsibilitiesMaintain a strong understanding of Brand vision, strategic roadmap, and financial objectives to ensure product direction and goals remain aligned with brand positioning and evolving market demands.Align seasonal product portfolio plans and tactics with strategic direction and category priorities to achieve business goals and maximize consumer impact.Translate market and consumer insights into actionable growth opportunities within the business unit, with a focus on local market acceleration.Drive the execution of the product creation process and key milestones, coordinating cross-functional teams to meet timelines, quality standards, and strategic targets.Deliver against product creation milestones, ensure teams follow the agreed development calendar, and influence efficient range development.Manage accurate and complete product master data to enable downstream systems and processes.Own the creation and maintenance of product master data and ensure all relevant attributes are accurately managed to meet go-to-market and sales readiness milestones for assigned product ranges.Foster strong cross-functional collaboration and ensure Design, Development, and Marketing teams are aligned on product creation goals and timelines.Cultivate and strengthen collaboration across aJ BU and Global BU to identify opportunities and ensure strategic consistency.Lead the analysis of market trends, consumer behavior, and product performance to optimize product offerings and future range planning.Drive KPI performance (Financial KPIs) and provide actionable insights to optimize planning and product performance reviews.With entrepreneurship mindset, proactively identify growth opportunities and lead initiatives that deliver measurable business impact.Key RelationshipsPartnerships across global functions, markets, and creation centers.aJ/global Business UnitaJ Business UnitCross-functional teams, Designer, Operation (Developer) .External partners, key accounts, and market stakeholders.Knowledge, Skills, AbilitiesIn-depth knowledge of sport/style industry dynamics and product category expertiseStrong familiarity with cross-functional marketing and go-to-market planningAdvanced analytical, strategic, and tactical planning proficiencyExcellent verbal and written communicationClear and engaging presentation capabilities for internal and external stakeholdersAbility to resolve conflicts and align cross-functional stakeholdersExperience executing change management in fast-paced environmentsStrong consumer-centric mindset in product decisionsCreative and lateral thinking to challenge the status quo and drive innovationAbility to travel and represent brand passion for sportsRequisite Education And Experience / Minimum QualificationsUniversity degree (BA/MA) in Marketing, Business Administration, Product Management, or related field.6–8 years of experience in Product Marketing or Category Management, specifically in Footwear.Deep understanding of consumer behavior and segmentation across markets.Familiarity with global retail environments, e-commerce, and omnichannel strategies.Proven track record in leading product creation processes from concept to launch.Fluent in English and Japanese (native level).Digital fluency in Office 365 applications and product and marketing tools.adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.