Senior Product Marketing Manager

About AlayaCareAt AlayaCare, we're more than just a fast-growing SaaS company, we're a team of people passionate about transforming home healthcare. Our cloud-based platform empowers care providers around the world to deliver better outcomes for their clients.With 550+ employees across Canada, the US, Australia, and Brazil, we're united by a shared mission and a strong culture of transparency, growth, and human connection. Whether you're early in your career or a seasoned expert, AlayaCare offers the opportunity to grow your impact, your skills, and your career.About the Role Reporting to the Senior Director, Product Marketing, the Senior Product Marketing Manager will help lead commercialization and go-to-market (GTM) motions across the AlayaCare platform for key home-care and home-health solutions. The ideal candidate will be the interlock between the Product organization and other functional teams, including Sales, Marketing, Customer Success, Account Management, Finance, among many others. You will design a scalable GTM engine to connect our unique value to the challenges health agencies face into the market. You will clearly articulate our solution value, buyer journeys and solutions, define and hone our ICP and market focus, built understanding of competitive insights and differentiate value across our markets. You will develop and own the positioning, messaging and sales-led activities of solution and products, as well as drive the continual refinement of our pricing and packaging. You don't treat "customer obsession" as just a buzz word, you are invested in customer success, learning from their feedback and bring them the best value possible.What You'll Do   Positioning & Competitive AnalysisCreate, develop, and refine value propositions, product pitches, and strategies for differentiation.Define where we play by defining our ICP, driving win-rate and growth.Drive voice of customer and voice of market by gathering, maintaining and distributing insights of competitors, customer feedback and market dynamics.GTM and Product LaunchesCollaborate with product, bringing market and customer insights to drive the right offering and portfolio.Align the company, provide insights and gather feedback, to influence functional stakeholders to ensure an effective and scalable go-to-market process.Identify the triggers and problems the market faces, and architect the clarity on how we solve those challenges.Develop high-impact sales enablement tools that drive win-rate, grow ACV and drive expansion.Pricing & PackagingDefine and maintain pricing and packaging to ensure market resonance and successful business outcomes as our platform and features evolve.What You Bring to the Team 6+ years of professional experience, including B2B SaaS, with at least 3 years in Product Marketing, Strategy/Management Consulting, or another related field.Bachelor's Degree (B.Sc., B.Comm, etc.) in Business, Marketing, Engineering.Proven experience with go-to-market (GTM) processes and building effective plans to bring new product and features to market in an Enterprise SaaS role.Strong analytical skills, with the ability to design and own metrics, and to extract quantitative insights to show effectiveness.Superior project management and organization skills as well as detail-oriented, and thorough.Experience with the following would be an asset: JIRA, Confluence, Roadmunk, Looker, Amplitude, Asana, Crayon.Exceptional time management, interpersonal, communication, decision making, and organization skills are table stakes.Healthcare technology experience an asset.Why Join AlayaCare?Work With PurposeAt AlayaCare, you'll help build technology that empowers care providers and improves outcomes for patients and families. Every line of code and every customer interaction contributes to making care more connected, accessible, and human.Grow in a High-Trust CultureWe believe in transparency, feedback, and assuming positive intent. Here, you'll feel safe to share your ideas and career goals, and be supported to achieve them through mentorship, career mobility, and a promote-from-within philosophy.Balance That Works for YouWe value flexibility and well-being. From "Wellness Fridays" to volunteer time off, to flexible vacation, we make sure you have the space to recharge, contribute to your community, and live your best life.Benefits That MatterEquity in a well-funded, scaling company. Comprehensive health benefits, telemedicine, and lifestyle spending accounts. Parental leave top-up and family support programs. Inclusive by DesignWe celebrate diverse perspectives and foster belonging through our DEIB initiatives. Employee-led events, summits, and social activities, both in-person and virtual, create meaningful connections across our global teams.Location and Work ModelAt AlayaCare, our hybrid model includes set in-office collaboration days (2x per week), and it is expected that team members are present in the office on those days to foster connection, innovation, and teamwork.Ready to Join Us?Apply today and be part of a company that makes a real difference in the future of home and community care. Not the right role for you? Share this posting with someone who might be a great fit.AlayaCare uses AI tools during our hiring process to support fair, consistent, and objective decision-making. Some initial screening steps may be automated to help identify qualified candidates. If your application is declined automatically, you may request a human review.We're committed to creating a workplace where everyone belongs. If you require accommodation during the application process, please reach out to talentacquisitionteam@alayacare.com.