Senior Sales & Marketing Manager (Remote up to 100k)

Senior Sales & Marketing Manager (Remote up to B100k) Company: Babies Come True Group  Brands: Babies Come True, Carrying Dreams and Fertility Match  Reports To: Chief Operating Officer (based in Thailand)  Location: Global Remote Our Mission: Building Families, Fulfilling DreamsAt Babies Come True, we believe everyone deserves the chance to build a family. As a global leader in ethical surrogacy and fertility support, we create a trusted, compassionate pathway to parenthood for individuals and couples worldwide. Our family of brands works together to make parenthood possible:Babies Come True: Guiding Intended Parents with care and confidence, having helped over 900 families from 50+ countries since 2017 through a network of international partnerships with top clinics in Canada, the U.S., Mexico, Colombia, and Argentina.Carrying Dreams: Recruiting qualified surrogates and supporting surrogacy and egg donation patients across the United States.Fertility Match: Connecting families with compassionate, qualified egg donors in Canada. Your Opportunity: Shape the Future of a Global Mission We are looking for a seasoned Senior Sales & Marketing Manager to lead the strategic growth of our brands and amplify our message of hope across the globe. This is more than a job; it's a chance to build a legacy by bringing our story to new markets and connecting with Intended Parents who need our help. You will be the architect of our global brand presence and the engine of our growth, blending shrewd marketing leadership with compassionate sales management. This role is perfect for a commercial and marketing leader who is driven by both purpose and performance.1.   Global Marketing LeadershipShape Strategy: Develop and execute a marketing plan that elevates our brands and connects with diverse patient audiences.Build Brands: Strengthen the identities of Babies Come True, Carrying Dreams, and Fertility Match with consistent, trusted messaging and patient content.Drive Digital Content & Growth: Lead SEO/GEO, SEM, expand websites, webinars/podcasts, performance marketing, social media, and content to generate qualified leads and community growth with modest budget spend.Amplify Visibility: Manage PR, media, influencer, and community partnerships to enhance reputation, including social listening and external community engagement.Create Experiences: Oversee select industry events that position us as thought leaders and trusted service providers.2.  Empathetic Sales & Client Journey ManagementDesign the Sales Engine: Build a scalable, compassionate sales strategy that meets goals while prioritizing client care, structuring the sales team accordingly.Optimize the Journey: Leverage CRM tools to ensure a seamless, supportive experience from first contact to parenthood and beyond.Guide Families: Collaborate with support and finance teams to provide clear, empathetic financial guidance.Innovate Offerings: Define pricing, packages, and programs across countries that make parenthood accessible.Ensure Success: Strengthen post-sale support so every family feels cared for.3.  Strategic Leadership & Team EmpowermentCollaborate with Leadership: Partner with the COO and CEO on goals, budgets, and priorities to advance our mission.Lead with Purpose: Inspire and mentor a high-performing, compassionate team.Spot Opportunities: Identify new markets, partnerships and trends in fertility and surrogacy. Monitor competitor offers and key marketing activities.Make Data-Driven Decisions: Use analytics to align mission with growth, ensure marketing spend efficiency and impact.Key Performance Indicators (What Success Looks Like): Lead Generation & Conversion: Significant growth in qualified leads and higher sales conversion rates across all brands leveraging content more than media spend.Revenue Growth: Consistent achievement of quarterly and annual sales targets.Client Satisfaction: A high Net Promoter Score (NPS) reflecting exceptional client satisfaction and past IPs referral rates to new IPs. Who You Are: An Experienced Leader: You have 8+ years of proven total sales and marketing experience and 3+ years of leadership experience, ideally within fertility or related healthcare or medical tourism space.A Digital Native: Deep understanding of digital marketing tools, CRM systems and lead management processes, and do not need to lean on external vendor support.A Global Communicator: Possess exceptional communication and interpersonal skills, with strong fluency in English. Proficiency in additional languages is an asset. A Strategic Thinker: Sees the big picture, connect dots, and drives strategies, creative content, and high-frequency execution that builds both brand love and business results.A Compassionate Leader: Passionate about helping all types of families grow and are committed to ethical, transparent, and empathetic practices. You lead with heart.A Builder and Self-Starter: Excited to roll up your sleeves and proactively drive systems, teams, and strategies from the ground up in a dynamic, mission-driven startup environment. Why You'll Love Working With Us: Purpose-Driven Work: Make a profound, life-changing impact on people's lives.Global Remote Culture: Enjoy the flexibility of remote work while collaborating with a diverse, international team and clients. Working hours can be non-traditional and vary depending on the time zone of the successful candidate’s home.Leadership & Impact: Have direct influence on the company's direction and success as a key member of the leadership team. Growth Opportunities: We are a small but growing company in a rapidly evolving industry, offering significant opportunities for professional and personal development. This role will lead at least two direct team reports for marketing with room for growth.Supportive Environment: Join a team that values empathy, collaboration, and respect.Ready to help us create families? Apply now and tell us why you are the perfect fit to lead our marketing and sales journey.