Senior Social Media Operation Specialist

POP MART, founded in 2010 (SEHK: 9992), is a market-leading entertainment company and a global champion of designer toy culture. Through global artist development, IP operations, designer toy culture evangelism, and strategic investments, we have built an integrated platform covering the entire designer toy value chain, allowing artists to focus solely on their craft and giving stage to talent from all over the world. With 4,000+ employees worldwide, POP MART has successfully set foot in more than 23 countries and regions, serving a diverse audience of cultural pioneers and art fans.

What You Will Achieve：Planning and executing content calendars for all major social media platforms, ensuring alignment with overall marketing initiatives. Collaborate with the team members to develop visually compelling photos, videos, and graphics tailored for each platform. Monitor and respond to daily community interactions, DMs, comments and messages across all platforms in a timely, brand-aligned tone of voiceAnalyze performance metrics and social listening data to track trends, audience sentiment, and opportunities for content optimization. Implement paid social media campaigns across key channels (Instagram, Facebook, TikTok, X, LINE), including budget allocation and performance tracking.

Cultivate and manage relationships with content creators and influencers. In charge of content strategy and management for the official website. What You Will Need：Bachelor’s degree in Marketing, Communications, or a related field. Minimum 3 years of hands-on digital marketing experience. What We OfferWe provide market-competitive packages. Opportunities to learn and lead: we provide on-the-job training to ensure employees are equipped with the most up-to-date skill sets and knowledge. Career development: we work with you to advance your career through short-term assignments, relocations, and new experiences.