Senior Social Media Strategist

Main Duties and Responsibilities:Develop and manage a social media content calendar aligned with campaign goals and brand messagingEnsure consistent and timely publication of posts across all relevant platforms (Website, Instagram, Facebook, TikTok, LinkedIn, YouTube, etc.)Write platform-specific, audience-focused copy that supports our brand tone and voiceDesign and produce engaging visuals, animations, reels, and videos using graphic design and editing toolsIdeate and execute interactive content formats to spark conversations and community engagementImplement strategies to grow followers, reach, and engagement organicallyFoster community engagement through comments, stories, polls, and messagingMonitor website performance and analytics to align social strategies with overall digital objectivesDevelop and optimize keyword strategies to improve visibility, traffic, and conversion rates across social and web platformsLeverage and optimize GDN (Google Display Network) campaigns to maximize reach and performance across digital channelsDeliver regular reports to the Brand Manager with insights and recommendations for improvement Required Qualifications and Experience:1–3 years of experience in social media content strategy and platform managementProficiency in tools such as Adobe Creative Suite, Canva, Final Cut Pro, Premiere Pro, After Effects)Solid understanding of platform analytics (Meta Business Suite, LinkedIn Analytics, TikTok Analytics, etc.)Knowledge of SEO principles and how they apply to content creation and distributionFamiliarity with Google Display Network (GDN) campaign management and keyword optimization Required Skills and aptitudes:Strong copywriting, visual storytelling skills, creative eye and attention to detailExperience with paid social campaigns and boosting strategies and exposure to influencer partnerships or UGC campaignsFamiliarity with web traffic tools like Google Analytics By submitting your personal data to Emtel Ltd, you acknowledge having read and consented to Emtel’s Recruitment Privacy Notice (https://www.emtel.com/recruitment-privacy-notice) which is subject to Emtel’s Privacy Policy (https://www.emtel.com/privacy-policy). Emtel Ltd reserves the right to call only the best candidates for interview and not to make any appointment following this advertisement nor to assign any reason whatsoever for accepting or rejecting any candidate.