McCann Worldgroup

Senior Spokes Management Manager

Posted: 2 hours ago

Job Description

The Senior Spokes Management Manager would be responsible for a) strengthen Spokes Agent relationships and collaboration to support our client’s brand/product image and to explore strategic opportunities to help maximize brand exposure. b) work closely with senior clients, spoke agents, internal agency’s producers and account team to ensure smooth collaboration c) crisis management d) in charge of internal engagement, process flow and communication within the agency for Spokes collaboration. Build & maintain solid relationship with Spoke’s Agents, Artist, influencers and clientsKey contact person to liaise between Spokes/Artist and clientsAssist in all negotiations to ensure smooth contractual obligations and negotiation processWork closely with agency producers, account management and creatives to help align boards, scripts and production logistics required for Spoke/Artist.Check and coordinate availabilities for production shoots and voice recording sessionOrganization of travel logistics for production shoots for Spokes/Artist and their team as per the contractual requirements (flights, hotels, cars).Liaise and align with Spokes/Artist on communication materials before first media air date. Monitor Spokes/Artist contractual work days (Production shoot days, event attendance and digital social posts)Alert renewals/expirations of contracts.Production shoots held outside of China: advice on legalities and legal responsibilities of Spokes. eg. tax contributions (if any).Periodical monitoring of Spokes/Artist social popularity index, social performance and ranking.Monthly research and update on celebrity endorsements for competing category/brand research.Identifying and propose new future potential Spokes/Artist that can embody the brand essence. This includes Spokes’ reputation and risk checks.RequirementsWith strong knowledge of the entertainment and advertising industry within Greater China and/or in the field of Talent/Spokes Marketing and Public Relations.As this position is a high visibility role, it is required for a great degree of professionalism and integrity in communication, excellent negotiation and presentation skills with clear understanding of cultural sensitivity.Bachelor’s Degree of aboveMinimum 6-8 years’ experience in related function (Public Relations, Advertising, Artist/Celebrity Entertainment marketing and management).In pushing for excellence, highly-collaborative, optimal project organizational and management skill set is a must.Some level of industry relationship and network would be ideal.Proficient in both Chinese and English, written and spoken is definitely a pre-requisite.

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