SEO Specialist (Remote)

We are seeking a results-driven SEO Specialist to develop, implement, and optimize search engine strategies that drive organic growth. The ideal candidate will have hands-on experience in both technical and content-driven SEO, and a proven track record of improving search visibility.Key Responsibilities:Strategy & PlanningDevelop and implement comprehensive SEO strategies aligned with business and marketing goals.Conduct keyword research, competitive analysis, and content gap assessments to identify growth opportunities.Collaborate with content, creative, and web development teams to ensure SEO best practices across all digital assets.On-Page OptimizationOptimize website content, metadata, internal linking, and site architecture for improved rankings and user experience.Ensure all web pages follow on-page SEO best practices, including title tags, meta descriptions, header structures, and image optimization.Work with copywriters to create SEO-friendly content that drives engagement and conversions.Technical SEOConduct technical site audits to identify crawl, indexation, and performance issues.Collaborate with developers to resolve technical issues such as site speed, mobile responsiveness, structured data, redirects, and canonicalization.Monitor and maintain XML sitemaps, robots.txt, and schema markup.Off-Page OptimizationDevelop and execute link-building strategies to strengthen domain authority and search rankings.Manage outreach efforts, partnerships, and digital PR initiatives to build quality backlinks.Monitor backlink profiles and ensure compliance with Google Webmaster Guidelines.Performance Tracking & ReportingMonitor SEO performance using tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, and Moz.Provide regular performance reports with insights and actionable recommendations.Stay updated on algorithm updates, SEO trends, and emerging search technologies (e.g., voice search, AI-driven SEO).Qualifications & Skills:Bachelors degree in Marketing, Communications, Computer Science, or a related field.3-5 years of proven experience in SEO. Agency experience is highly preferred.Strong understanding of search engine algorithms, ranking factors, and SEO best practices.Proficiency in SEO tools such as Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, and Moz.Familiarity with HTML, CSS, and basic JavaScript for technical SEO implementations.Experience with CMS platforms (WordPress, Shopify, Drupal, etc.).Strong analytical skills with the ability to interpret data and provide actionable insights.Knowledge of content marketing, keyword intent, and SEO copywriting.Excellent communication, project management, and collaboration skills.Certifications in Google Analytics, HubSpot, or SEO-specific platforms are a plus.