Marketing Insights Analyst

It's fun to work in a company where people truly BELIEVE in what they're doing!We're committed to bringing passion and customer focus to the business. Are you passionate about data and love turning insights into action? We’re looking for a Marketing Insights Analyst who’s ready to dig into performance metrics, member behavior, and market trends to help shape smarter, more impactful marketing strategies. At Service CU we believe data tells a story — and we’re looking for someone who can help us listen. Pay: $70,000. Flexible based on experience. Hours: Full time, Monday – Friday, 8: 30 – 5: 00Work location:

Portsmouth, NHBenefits Include: Great health and dental benefits starting day one!Great health and dental benefits starting day one!PTO, long-term disability, and paid holidays. 401k with 8% company contribution after one year of employment. Paid leave policy after 12 consecutive months of employment. Free confidential mental health support program with TalkspaceFree identify theft protection through IdentityForceTuition reimbursement. Training and career growth opportunities. The Day to Day: Marketing Insights & StrategyAnalyze marketing data to understand campaign performance and member engagement. Analyze marketing channel performance to optimize growth strategies across key channels, such as email, SMS, display, OTT, etc.

, and identify new opportunities via data-driven recommendations. Assist in campaign experimentation and analyses to measure revenue impact of marketing efforts and inform future spend. Work with Product and Digital teams to plan, design, and run channel tests to support the successful launch of marketing initiativesResearch market and competitor trends to uncover new opportunities and avenues for growth. Reporting & VisualizationBuild dashboards and reports that make insights easy to understand and provide up to date tracking and status reporting. Present data clearly to stakeholders using effective visualization tools. Continuously improve reporting processes and tools.

Segmentation & PersonalizationCreate targeted member segments for more personalized, relevant marketing. Leverage knowledge of human psychology and consumer behavior to enhance targeting and personalization efforts. Identify opportunities for cross-selling, upselling, and product recommendations. Mine prospect and member databases, identifying groups and subgroups to enable more-targeted, more-personalized approaches to messaging—e. g. content, offers, products, etc. Collaboration & Campaign SupportWork closely with the marketing, product, and digital teams to plan and execute campaigns. Prepare member lists and collaborate with the Data Analytics department and third-party vendors as needed. Provide recommendations to leadership to adjust strategies and improve ROI.

Innovation & GrowthStay current on marketing analytics trends, tools, and technologies. Identify gaps in data collection and recommend ways to enhance our infrastructure. Bring new ideas to the table to drive growth and efficiency. Experience and Qualifications: Bachelor’s degree preferred. Minimum three years’ experience in a related field. Strong problem solving and analytical skills. Extensive knowledge of marketing technologies such as Salesforce Marketing Cloud and Segmint. Extensive knowledge of Reporting Platforms such as TableauFamiliarity with database reporting and design including SQL retrievals. Demonstrate outstanding analytical skills and ability to produce detailed reports for senior management.

Proven market analysis or equivalent skills. Ability to work independently and in a team environment. Excellent interpersonal, presentation and organizational skills. Ability to communicate clearly and effectively verbally and in writing. Proficient with Excel, Microsoft Outlook, Word, Power point, and various web-based applications required. If you are interested in applying your research and analytical skills to further your career and you enjoy working in a collaborative, fun environment where success is rewarded, Service Credit Union is the place!Join us today. Equal Opportunity Employer