Social Expert - Remote - Octopus (Immediate Hire)

About Octopus By RTGOctopus by RTG is the tech hiring and outsourcing arm of Robusta Technology Group, dedicated to connecting exceptional tech talent with top-tier organizations across the MENA, GCC, Europe, the US, and Canada. We specialize in building strong, long-term partnerships between skilled professionals and innovative companies. Our mission is to empower growth, innovation, and excellence by matching the right talent with the right opportunities.We are currently hiring a Social Expert for a digital insurance company in KSA on a remote, 1-year contract (subject to extension), offering an exciting opportunity to lead high-impact performance marketing campaigns within a dynamic and data-driven environment.Main ResponsibilitiesPlan, execute, and optimize paid social campaigns across Meta, TikTok, Snapchat, and LinkedInDevelop and test ad creatives, copy variations, and audience combinations for all funnel stages (Top, Middle, Lower)Implement pixel and conversion API tracking using GTM or platform-specific integrationsCollaborate with the creative team to provide campaign briefs, feedback, and performance insightsContinuously optimize budget allocation across platforms to meet ROAS, CAC, and volume targetsManage and analyze retargeting, lookalike, and interest-based audiences to improve conversion efficiencyMonitor frequency, engagement rate, and creative fatigue, ensuring timely refreshes of visual assetsPrepare weekly performance dashboards, reporting actionable insights and recommendationsStay updated with platform algorithm changes, ad formats, and best practices for paid social performanceRequirementsEducation:Bachelor's degree in Marketing, Communications, or a related field (required)Meta Certified Media Buying Professional or equivalent certification (preferred)Experience & Knowledge:1-3 years of hands-on experience managing paid social campaigns across Meta, TikTok, Snapchat, and LinkedInProficiency in Meta Ads Manager, TikTok Ads Manager, Snapchat Ads, and LinkedIn Campaign ManagerUnderstanding of pixel setup, event matching, AEM configurations, and conversion trackingExperience in UGC and influencer performance trackingFamiliarity with offline conversion uploads or CRM integrationsStrong analytical mindset with the ability to interpret campaign data and optimize for performanceExcellent communication, collaboration, and creative briefing skillsAbility to work independently in a remote setup and manage multiple campaigns simultaneouslyBenefitsRemote opportunity within a collaborative and growth-focused environmentCompetitive compensationSocial and medical insurance