Social Media – Content Creation & SM Strategy Internship in Gurgaon

Selected Intern's Day-to-day Responsibilities Include Develop, implement, and manage a social media strategy aligned with brand goals, target audience, and current trends. Create, script, and produce high-quality content (copy, images, videos, reels, stories) tailored for each platform — Instagram, Facebook, LinkedIn, YouTube, Pinterest, etc. Conduct trend analysis to stay updated with the latest social/digital trends, algorithm changes, and competitor activity. Manage the social media content calendar — plan campaigns, schedule posts, and ensure timely delivery with designers and marketing teams. Handle brand social accounts — publish content, monitor engagement, and build a vibrant community. Collaborate with cross-functional teams (marketing, design, product, influencers) for integrated campaigns. Analyze performance metrics (reach, impressions, engagement rate, follower growth, clicks, conversions) and generate insights to optimize strategy. Conduct A/B testing of content formats, captions, posting times, and hashtags to improve reach and engagement. Maintain brand consistency in voice, tone, and visual identity across all channels. Identify and engage with influencers and brand ambassadors for collaborations and UGC initiatives. Use social media management tools for scheduling and analytics. Provide monthly/quarterly reports on performance, insights, and recommendations. Ensure adherence to platform best practices, brand guidelines, and compliance (copyright & data/privacy).About Company: Rentickle (AVA Lifestyle Products and Services) is a start-up that provides lifestyle products and services, including furniture, appliances, and gadgets, on rent. The company was founded by two industry stalwarts who bring more than 40 years of industry experience with them. Amit, an alumnus of DCE and ISB, Hyderabad, has 15 years of experience in the domain of PE transactions and has been on the advisory board of many growth-stage companies. Vineet brings with him more than 25 years of experience working in leadership roles with companies like Godrej, Whirlpool, Future Group, etc. The company is well-funded.