Social Media Coordinator

Serving the needs of all families with young children, Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.How You’ll Make An ImpactCarter’s, Inc is seeking a content creator to grow and engage our audience on TikTok. As the children’s apparel leader on social, the team is looking for someone who can continue evolving our social approach and pushing the brand forward. In this role, you will be the TikTok content and channel lead, responsible for conceptualizing, filming, editing and publishing short-form video content that aligns with our brand voice, drives engagement and increases visibility.The ideal candidate for this role is a creative storyteller—able to concept large, impactful social ideas and bring them to life in a TikTok-first way. They must also be passionate about culture, digital storytelling, social trends and community engagement.This role reports to the Sr. Manager, Social Media and Brand Engagement and is based in our Buckhead office.70%: Social Content Creation, TikTokLead the creation of compelling, emotionally resonant daily/weekly visual content—mainly Carter’s TikTok, as well as house of brand accounts where applicable—aligned with master brand ID and channel content strategiesLeverage insight tools, media monitoring and social community platforms to uncover emerging channel trends and consumer insights to inform weekly content creation Collaborate with brand marketing, design and product teams to align content with brand objectivesAssists the organic social strategy lead with monthly content strategy and content development from ideation to go-live date for TikTokMonitor performance metrics (views, likes, shares, engagement) and optimize content based on insightsOccasionally appear on camera as a brand representative Attend brand photoshoots 20%: Community Management and Gifting, TikTokServe as lead of community management for TikTok, engaging with customers, influencer partners, content creators, viral content and brands Assist with Surprise and Delight program by identifying recipients, conduct outreach and ship product 10%: Social Content Creation, PinterestAssist with Pinterest content creation and execution as neededMust HaveWE’D LOVE TO HEAR FROM YOU IF: Great project management skillsStrong verbal and written communication skills Strong interpersonal and relationship-building skills with both internal and external partners, strong collaboratorInterest or previous experience working in a high energy, fast-paced environment1-2 years’ progressive marketing experience with brand or agencies, or equivalent experience as independent content creatorPreferred Skills And ExperienceCulturally dialed-in social native – lives and breathes Internet Culture Proven experience with designing and executing social media content Knowledge of other short-form platforms (TikTok, Instagram Reels, YouTube Shorts)Highly prefer BS/BA degree in Marketing, Communications, or related fieldHands-on team player fluent in the fundamentals of brandingBasic graphic design skills are a plusCopywriting skills a plusOur Team MembersLead Courageously: Have a strong sense of personal values that align with our Company valuesCollaborates Broadly: Build cooperation, trust, and thrive in a consensus driven environmentCustomer Focus: Proactively seek opportunities to leverage data and fact-based insights to serve customers and/or internal clientsDrive Growth: Set aggressive goals and implement plans preciselyCultivates Innovation: Respectfully challenge the “we’ve always done it this way” mentality and explore new ways to achieve desired outcomesMake a Career At Carter’sCareer Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter’s University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess.NOTE: This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management, and the employee may be required to perform duties that are not listed in the job description.Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.